Bubble Skincare has made its U.K. brick-and-mortar debut at Boots' beauty-only Battersea Power Station location; the brand has also debuted on the retailer's website and will expand to more than 200 Boots stores beginning in January 2024.
The brand, which has expanded to thousands of U.S. brick-and-mortar stores and gained nearly 1.6 million TikTok followers since its 2020 launch, has more than 2,000 community members in the U.K. market, 82% of which prefer to purchase in-store.
Boots retail locations are reportedly accessible to more than 85% of the U.K. population, a similar coverage to a key Bubble Skincare U.S. retail partner, Walmart.
In addition to physical accessibility, the brand has priced its product below £20.
SKUs in the U.K. rollout include the Bounce Back Balancing Toner Mist, Cloud Surf Water Cream Moisturiser, Come Clean Detoxifying Clay Mask, Day Dream Vitamin C + Niacinamide Tone and Texture Serum, Deep Dive AHA+PHA Exfoliating Mask, Float On Soothing Facial Oil, Fresh Start Gel Cleanser, Level Up Balancing Gel Moisturizer, Morning Rays Brightening Eye Cream, Over Night Hydrating Sleep Mask, Slam Dunk Hydrating Cream Moisturizer and Super Clear Blemish Prevention Serum.
“Bubble’s community is the heart and soul of the brand," said Shai Eisenman, founder and CEO of Bubble Skincare. "It is so important for us to listen to our consumers and deliver not only the products they are looking for but to excel in bringing these products to accessible locations, at affordable price points. When deciding on a partner, Boots was a natural choice given our shared mission and core values of accessibility and high-quality products. We are excited to bring the brand to our U.K. community's favorite beauty destination and continue to expand.”