Everyday Humans Expands Into CVS

Everyday Humans’ multipurpose products combine sun care with skin care benefits.
Everyday Humans’ multipurpose products combine sun care with skin care benefits.

The Gen Z sun care brand Everyday Humans is now available in more than 160 CVS BeautyIRL stores nationwide as well as cvs.com.

This includes Everyday Humans’ entire assortment of multipurpose products—which combines sun care and skin care benefits—such as the brand’s cult favorite, Resting Beach Face SPF 30 Sunscreen Serum, which features:

  • homosalate, octisalate, avobenzone and octocrylene for protection against UVA/UVB rays;
  • hyaluronic acid and pentavitin to boost moisture and restore skin’s suppleness and volume;
  • spinach and green tea to fend off indoor and outdoor aggressors while strengthening the skin’s natural defense systems;
  • and kopara extract from the French Polynesian atolls that protects the skin against urban pollution.

Other popular Everyday Humans products that CVS customers can purchase include Oh My Bod SPF 50 Body Sunscreen, Rose from Above SPF 35 Mineral Sunscreen Base, Big Mood Milky Lip Balm, Take Five Reviving Aloe Mist and Ease Up Watery PHA Oil Cleanser.

The brand debuted in Target in January 2022 after participating in the Target Takeoff accelerator program in early 2019. It relaunched the brand in the summer of 2020 with a mission to provide inclusive, sustainable and comfortable sunscreen products with skin care benefits for the Gen Z customer.

Everyday Humans has since expanded its retail presence beyond Target and its own direct-to-consumer online store front with partnerships that include JCPenney (300 stores and online), Shopbop, Ulta (online), Revolve, Free People (in store and online), Beauty Bay, Naturisimo, Sephora APAC and more than 250 U.S.-based indie retailers.

The brand has surpassed 300% growth in sales since its debut, according to the company.

The CVS launch will be supported through a multichannel digital strategy to drive customers in store, including building an online community of brand fans and reviews, scaling strategy through sampling, expanding its influencer marketing strategy, and driving more online-to-offline conversions through paid advertising.

Charlotte Chen Pienaar, Everyday Humans’ founder, said, “We believe that inclusivity goes hand in hand with accessibility, and being where our customers are shopping has been our No. 1 goal since day one. Having the opportunity to be available at one of the largest drug store chains like CVS proves that Everyday Humans can break through to mass retail. We are excited that CVS is bringing visibility to minority-owned brands and believe that inclusive and sustainable sunscreens are what their customers are looking for and it should be convenient for them to find that.”  

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