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[podcast] How to Defend Your Brand -- Part 2

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Podcast sponsored by: Systech

In part 1 of our 2-part Systech-sponsored podcast series on beauty product counterf­eiting and product diversion (available here), we heard the concerns of brands and those engaged in efforts across industries. In part 2, we hear from Avi Chaudhuri, PhD, chief scientist, Systech, about the latest technologies and strategies for engaging consumers, flagging counterfeits and defending your brand.

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