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Jada Pinkett Smith and Family Launch Hey Humans Brand

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Hey Humans' line of Naturally Derived Body Wash. Photo: Target.

Jada Pinkett Smith and her family have launched an eco-conscious personal care brand called Hey Humans where Jada will serve as the face of the brand, creative director and co-founder.

Related: Sofia Vergara to Found Beauty Line

Hey Humans' products are packaged in aluminum and paper, designed to be 100% recyclable or 100% biodegradable.

The brand also offers ingredient efficacy, upcycled fragrance ingredients, clean formulas that are safe sensitive skin and inclusivity with gender-neutral products. 

The brand launched four personal care products, free of parabens and aluminum, which are available at Target in-store and online:

  • Naturally Derived Deodorant is formulated vegan and is available in six scent combinations.

  • Naturally Derived Body Wash ​is a gentle cleanse with a foaming formula available in six scent combinations. The formulas contain jojoba seed oil and coconut-derived cleansers.

  • Naturally Derived Body Lotion ​has a high-performance vegan formula enriched with shea butter, vitamins and aloe vera.

  • Naturally Derived Tootpastes are formulated with ingredients including coconut, tea tree and moringa seed oils. It contains Everice, a technology trademarked by Maesa that stimulates thermoreceptors in the mouth for an icy cool sensation and long-lasting fresh breath. The vegan formulas are free of artificial sweeteners, phthalates and sulfates, and are packaged in a tube made from recyclable aluminum. The collection is available in both fluoride and fluoride-free versions, in two flavor combinations.