Ciara Chooses Love for Revlon

Revlon brand ambassador Ciara at the RevlonXCiara launch in New York.
Revlon brand ambassador Ciara at the RevlonXCiara launch in New York.

Brands are increasingly embracing a positive partnership with spokespeople, promoting self-esteem for their consumers. Now, Revlon has announced that entertainer Ciara will join as a a beauty ambassador.

Ciara will support Revlon color cosmetics and the brand’s Choose Love campaign, including the 2017 ColorStay Eye and Revlon Kiss Balm Launches.

“As a woman who exemplifies confidence and beauty, Ciara is a perfect ambassador to represent Revlon,” said Revlon president and CEO Fabian Garcia. “Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.”

“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara. “In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest global brand ambassador.”

 

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