A failing climate is driving innovation and growth in the Indian hair care market, according to a new Research and Markets report. As in other markets with pollution stresses, Indian consumers face effects such as thinning hair, loss of hair volume, dandruff and prematurely graying hair.
Consumers' stress levels are also causing issues, according to the analysis. A growing middle class, particularly in the North of the country, is ready to experiment with new hair products and services, according to Research and Markets, "and marketers churning out new products at an impressive rate."
This rising affluence is driving hair care, especially in shampoos, conditioners, hair fall therapies, products that offer shine, strength and length, and anti-aging products.
The top segment is hair oil, differentiated by perfume oil, light oil and more. Hair color is also rising.