The rise of nutricosmetics in the last decade represents a growing focus among consumers on holistic, preventative solutions for beauty.
“In the early 2000s, consumers didn’t yet have the idea of nutrition and facial conditions being connected,” explains Douglas Jones, global sales and marketing manager, BioCell Technology LLC. “They kept going to the cosmetic aisle for their solutions. Fast forward ... and we’ve seen the beauty from within trend grow. Consumers now know that the better their nutrition, the better their health and appearance will be.”
Instead of appearing solely in the supplement aisle, consumers are now finding nutricosmetics in the beauty departments of retailers such as Target and CVS, even as beauty specialists like Ulta and Sephora continuously add new ingestible brands, including Golde, Moon Juice and Sourse. It’s no surprise, then, that the global nutricosmetics market was valued at about $6.9 billion in 2021 and is expected to expand at a CAGR of 8.1% through 2030, per Global Market Insightsa.
To better understand where the sector is going, we investigated what the most cutting-edge brands and ingredient suppliers are bringing to the market.
Gone are the days of “horse pills” as the only nutricosmetic solution.