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Glow Recipe Drops Outside K-Beauty Brands

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Glow Recipe will soon have more time to develop the fruity face masks, serums and moisturizers—the company has announced that it will no longer carry its curated selection of K-beauty, in order to dedicate its resources to the Glow Recipe brand.

“Recently, we’ve been hearing that you want to see even more from Glow Recipe Skincare—more products and more tutorials,” co-founders Sarah Lee and Christine Chang said in a post to the company’s blog. “With this groundswell of demand, we recognized this is a critical time for us to shape the future of Glow Recipe. Starting July 1 [2019], we will no longer be curating K-beauty brands.”

The duo thanked the brands and partners they had worked with over the years, stating they have connected many of them to U.S. retailers so they may “continue to grow and flourish” in America.

The statement continued: “With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries (we hear you!).  We can’t wait for you all to experience the new skincare launches that we’ve spent months and even years perfecting.  We’re also excited to be sharing even more content and tutorials that will serve to make your skin-care routine more fun, easy, and approachable.”