gci

These Are the Top Beauty Retail Concepts of 2015

Contact Author
Close
Fill out my online form.

Euromonitor has announced the top retail concepts for 2015, including two entries from the beauty realm. The group surveyed 12 global offices and selected the best of the best from a shortlist of 40 candidates in grocery, non-grocery and non-store, and digital.

Previously: Meet the Consumer of 2020

Olfattorio, Srl's fragrance bar was highlighted for translating the fine wine sampling experience to premium fragrance. Euromonitor notes: "Consumers can smell and taste fragrances from paper cups, sitting at the bar and enjoying a different shopping experience."

Further reading: Surviving Walmart's New Fees and Terms

L’Oreal HK Ltd.'s Makeup Genius app was included for its use of facial mapping tech for its virtual mirror. Euromonitor notes: "Consumers can scan bar codes at point-of-sale areas to try on different products."

In-depth: New Ways to Buy at the Beauty Counter and Beyond

Source: Euromonitor

Related Content