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Ulta Introduces Platform for Up-and-Coming Brands

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@UltaBeauty/ via Facebook.com

Ulta is shining a light on its most promising up-and-comers with Sparked, a platform dedicated to its latest brands.

“A spark is the start of something new, exciting and alive,” read the website. “That’s what we see in these brands: stories and products sure to ignite your curiosity.”

Kick-off brands include Uoma Beauty, elcie, Zoeva and Love Wellness.

Related: Ulta Beauty Signs Lease in Herald Square