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Ariana Grande Teases Beauty Line Launch

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A billboard in Times Square advertises r.e.m. beauty is "coming soon" and Grande filed trademarks and created a social presence for the brand earlier this year.

Ariana Grande is possibly launching a beauty line named r.e.m. beauty, according to a new billboard in Times Square that states the brand is “coming soon.” The news was initially reported by Us magazine.

Related: Top Celebrity Beauty Inspirations

This comes after Grande filed trademarks and created an Instagram account and website for the brand, named after the song “R.E.M” off her 2018 album Sweetener