Color-correcting Products are Making a Major Comeback

Sep 18th, 2018

Audrey Latimer

ColorConceal425

Color-correcting primers, powders and concealers are regaining popularity among beauty consumers.

According to Kline's digital beauty tracking device, Amalgam, during the second quarter of 2018, nearly all of these products improved in both rank and score within the makeup category.

Top Performing Products

Urban Decay Naked Skin Color Correcting Fluid jumped from #113 to #49 in concealers.
e.l.f. Color Correcting Stick ranked at #40 in concealers, after several months of not appearing on the charts at all.
L’Oréal’s Infallible Total Cover Color Correcting Kit ranked at #4 in concealers.
More than 15 color correctors appeared in the concealer segment in June, up from 12 in March, including Evermarket’s 15 Colors Professional Concealer Camouflage Makeup Palette.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

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In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

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MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

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From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

These new products are available on indeedlabs.com and shoppersdrugmart.ca.

The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm

Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Eckart's Mirage Glamour Space Silver Delivers Metallic Sparkle for Natural, Vegan Cosmetics

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

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The Skin Rewind Complexion Stick is available at iliabeauty.com and sephora.com.

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Available in 42 shades, the formula delivers medium coverage and a natural-matte finish, all while visibility relaxing wrinkles, firming skin and smoothing texture for up to 12 hours.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

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