The Cosmetify Index 2020 Highlights Leading Beauty Brands

Dec 6th, 2020
Jacquelyn Schlabach
The Cosmetify Index 2019's map reveals every country's favorite beauty brand.
The Cosmetify Index 2019's map reveals every country's favorite beauty brand.

Cosmetify's 2020 Q3 report features the Cosmetify Index of brands sold on its platform, identifying the top beauty brands, most powerful beauty influencers, rising beauty stars and beauty brands with the biggest social following. 

Previously: The Cosmetify Index 2019 Reveals Heavy Hitters in Beauty

According to the report, ColourPop was the favorite beauty brand of 2020 in the United States. In 2019, Glossier was the favorite. 

Top 10 Beauty Brands

The Top 10 beauty brands in the world are based on Instagram followers, Instagram engagement, Instagram mentions, Google search volume and change in search volume. 

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics
  4. The Body Shop
  5. Florence by Mills
  6. L'Oreal Paris
  7. Yves Rocher
  8. Colourpop Cosmetics
  9. PÜR 
  10. Morphe

Top 3 Powerful Beauty Influencers

Cosmetify also looked at the most powerful beauty influencers and based their results on follower counts on Instagram and YouTube, as well as how much money they could be making from sponsored posts. 

  1. Huda Kattan
  2. James Charles
  3. Bretman Rock

Rising Stars of Beauty

In this category, Cosmetify examined which beauty brands saw the biggest increase in interest over the last three months. 

  1. PÜR 
  2. Kitsch
  3. Merci Handy

Biggest Social Following

Huda Beauty according to Cosmetify is the most followed brand on Instagram with more than 47.9 million followers since the latest edition of the index. 

  1. Huda Beauty (47.9 million followers)
  2. Kylie Cosmetics (24.8 million followers)
  3. MAC Cosmetics (23.4 million followers)

Most Tagged Brands on Social

  1. Huda Beauty (27 million Instagram hashtags)
  2. Anastasia Beverly Hills (24.4 million Instagram hastags)
  3. MAC Cosmetics (19.2 million Instagram hashtags)

Best Brands for Engagement on Social

  1. Florence by Mills (4.41% Instagram engagement rate)
  2. Merci Handy (2.47% Instagram engagement rate)
  3. L'Oreal Paris (2.09% Instagram engagement rate)

Favorite Beauty Brand by Country

Previously Yves Rocher was the favorite brand but according to Cosmetify, Yves Rocher and The Body Shop are tied for the top brand in 31 countries in the world. 

  1. Yves Rocher & The Body Shop
  2. Dove (15 countries)

Most Popular Sustainable Brands

As consumers are making a more conscious effort to reduce their impact on the planet, this category highlights those brands that are some of the most sustainable. 

  1. Origins
  2. Liz Earle
  3. Weleda
  4. Rituals
  5. Burt's Bees
  6. Nuxe
  7. Bleach London
  8. Malin + Goetz
  9. Ren
  10. Maui Moisture
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The most popular beauty brands in 2021 by country are Avon (37 countries), Oriflame (25 countries) and The Body Shop (21 countries).
2021's Most Popular Beauty Brands: Cosmetify
Dec 1st, 2021
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