Kat Von D Asks Fans for Help Creating New Eyeliner

Nov 7th, 2018

Audrey Latimer

Kat Von D Beauty is embracing co-creation with the launch of its Beauty Liner X.

The brand is asking fans to preview the first batch of the liquid eyeliner and then share thoughts, insights and feedback in the ratings and reviews section on Sephora.com. The limited preview quantity of Liner X will only be available while supplies last. The estimated launch date is sometime in 2019.

Liner X, which retails for $20, is an ultra-black, vegan liquid eyeliner with a flexible tip meant to apply a waterproof, smudge-resistant formula.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

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MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

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MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

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CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

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The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

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