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Walking in a Beauty Wonderland: Charlotte Tilbury to Open First North American Store

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Her stateside darlings asked, and she listened—Charlotte Tilbury is opening her first North American flagship.

Located at The Grove in Los Angeles, the store is slated to welcome its first shoppers this summer and marks the makeup artists’ first standalone store outside of the U.K. and the Middle East.

Features will include multisensory activations, elements of “retail theater,” beauty educational content and exclusive services. The Grove played host to the brand’s first ever outdoor beauty festival, Makeup Your Destiny, in 2014.

Related: HCP and Charlotte Tilbury's 'Most Instagrammable Packaging'

“I couldn’t be more excited to open my first Beauty Wonderland in the magnificent, magical Los Angeles. As the home of the red carpet, there couldn’t be a more perfect location for my first stand-alone wonderland in North America,” said Tilbury. “It’s like a home away from home for me! With all of my Beauty Wonderlands I have designed them to completely revolutionize and disrupt the way people shop, they are beauty playgrounds for everyone from 18-80.”

She continued: “When you walk through the doors, I want you to feel like you are literally stepping into my world. A world full of beauty zones, from Rock ‘n’ Roll and Hollywood to Fashion and Magic, each created to make you dream and make your beauty dreams come true!! There is something for everyone in this space; you’ll never want to leave.”