[video] Rimmel Faces Backlash After Misleading Mascara Commerical

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Rimmel London is receiving some major backlash after its Scandaleyes Reloaded mascara commercial (below), starring model Cara Delevingne, was aired with Delevingne sporting fake eyelashes in conjunction with enhanced production techniques (aka re-drawn lashes).

The Advertising Standards Authority (ASA) has deemed “misleading” and banned the commercial from airing.

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