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[video] Aether Beauty: Sustainable Brands in a Pandemic

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  • Aether Beauty's limited-edition Joshua Tree Palette.
  • Aether Beauty's Ruby Palette.
  • Aether Beauty's Rose Palette.

In the April 2020 issue, we spoke with Tiila Abbitt, founder of Aether Beauty, about the challenges of developing sustainable makeup products and packaging.

Now, amid the COVID-19 pandemic, we checked in with Abbitt about the enduring appeal of sustainability, launching products (including the Joshua Tree Palette [pictured]) amid a pandemic, the power of being a cult brand, delayed future launches due to manufacturing closures, how retail might change (hint: virtual trainings) and the weeding out of some brands amid a financial crunch.

Previously: Codex Beauty founder, Barb Paldus, on staying nimble during COVID-19.

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