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Inside Out: The Nutricosmetics Boom

Contact Author Jeb Gleason-Allured, Editor in Chief
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 The nutricosmetics market—ingestible nutritional supplements engineered to provide hydration, nourishment, antioxidant activity and other benefits to improve the appearance of nails, skin and hair—will expand to $7.4 billion by 2020, according to Global Industry Analysts (GIA)

Transparency Marketing Research puts that figure slightly lower at $7.1 billion by 2020. According to GIA and TMR, the key drivers are an aging population, escalating health care costs, rising awareness of natural beauty-from-within strategies and nutrition in general, concerns about conventional cosmetic ingredients and products, increasing urbanization of populations and attendant pollution concerns, and growing affluence of consumers around the globe.

Top formats, according to GIA and TMR, include ready-to-drink (RTD) products, such as teas, fruit juices and fortified waters, tablets, capsules, jellies and pills.

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These factors are strongest in Europe and Japan, but the United States is the fastest-growing market, expanding at a CAGR of 11.2% through 2020. New Hope puts the growth rate significantly lower at 6.4%, totaling $84 million in 2014.

Asia Pacific accounted for 50.2% of the overall market in 2013, according to TMR, compared to Europe’s 38.3% share. Technavio has reported that Europe accounted for about 35% of the beauty drink market in 2014, and is expected to expand at 10% per year through 2019.

GIA notes that the leading nutricosmetics ingredients, according to the analysis, include lycopene, fruit extracts (acai, goji, pomegranate, etc.), green tea, coenzyme Q10 and collagen. The leading claim is skin care.

Technavio has forecast the beauty drinks market to grow at a CAGR of around 11% through 2019.

Top formats, according to GIA and TMR, include ready-to-drink (RTD) products, such as teas, fruit juices and fortified waters, tablets, capsules, jellies and pills. According to TMR, the liquid nutricosmetics segment accounted for 55.75% of the overall market in 2013; pills accounted for 44.25% of revenue during that same year. Technavio has forecast the beauty drinks market to grow at a CAGR of around 11% through 2019.

Notable launches in the category include:

  • Murad Pure Skin Clarifying Dietary Supplement, which helps prevent breakouts and contains vitamin A, zinc, and yellow dock and burdock root
  • ReTress Hair Rejuvenation Kit, which improves the health of hair (thinning and loss, scalp irritation) and includes tablets
  • Beauty Chef Hydration Inner Beauty Boost, which improves the appearance of the skin with ingredients including probiotics, coconut water, aloe vera and lemon myrtle
  • Hum Nutrition Daily Cleanse Supplements, which are vegan, contain sustainable chlorella, and defend the skin and body against toxins
  • Phytophanère Hair and Nails Dietary Supplement, which supports hair, nail and skin health
  • Korres’ Honey and Herbal Supplement Syrup, a homeopathic product containing thyme, aniseed, fennel and honey.]