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[on-demand briefing] Build Your Beauty Supplement Strategy

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Beauty supplements offer benefits from within and tap into consumers' desire for wellness.

Update: Sixty-five percent of surveyed consumers expect beauty brands to offer supplements that complement their traditional skin, hair and body care routines and products. And 82% of consumers believe the best way to meet their beauty objectives is to adopt an inside-out approach using supplements.

Now available on-demand, "BioCell Collagen: The Quintessential Nutricosmetic Ingredient," Suhail Ishaq and Douglas Jones will discuss:

  • Market data for the beauty supplement space
  • Substantiation of specific structure-function claims (reduction in the appearance of facial lines, wrinkles, crow's feet and dryness; improvement of skin elasticity and boosting of collagen and hyaluronic acid) based on clinical evidence
  • The marketing and education support the company provides its brand partners
  • Building trust with consumers
  • Supply chain resiliency
  • The growth prospects for ingestible collagen, as well as the changing retailer strategies intermixing beauty and wellness merchandising

Register now to attend the live or on-demand presentation.

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