Jennifer Aniston has launched her own beauty brand, LolaVie. The date was first teased on the brand's Instagram page.
Previously: Eva Gutkowski Launches Coastal Citizen Skin Care Brand
The brand has launched with its first product, the Glossing Detangler.
It is said to be a lightweight spray that helps detangle, prime with a vegan thermal shield, enhance with lemon extract, and smooth with a superfruit complex and vegetable ceramides.
The Glossing Detangler will protect against damage using chia seeds.
The product is:
- Vegan
- Cruelty-free
- Color safe
- Suitable for all hair types
Ingredients: lactobacillus/arundinaria gigantea ferment filtrate, glycerin, lactobacillus ferment, pentylene glycol, behentrimonium methosulfate, cetyl alcohol, salvia hispanica seed extract, coconut alkanes, phyllostachys bambusoides extract, chlorella vulgaris extract, olea europaea (olive) leaf extract, stearyl alcohol, cocos nucifera (coconut) fruit extract, squalane, fragrance (parfum)*, glycosphingolipids, saccharomyces cerevisiae extract, citrus limon (lemon) fruit extract, butylene glycol, linalool, pca glyceryl oleate, limonene, euterpe oleracea sterols, coco-caprylate/caprate, citral, linoleic acid, oleic acid, linolenic acid
Previous reporting:
Page Six Style reports that the name LolaVie was filed for trademark "in the areas of face and body lotion, shower gel, candles and hair care in July 2019."
Aniston is also the chief creative officer at Vital Proteins.
