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Sheet masks alone could produce sales of about $337 million by 2024, according to recent research, reflecting a massive upswing in the global adoption of K-beauty rituals. Kristin O'Connell, founder of Florapy, joins this edition of The Business of Beautiful to discuss K-beauty, the rising popularity of masks and the lessons she learned following the launch of her brand.
Florapy will exhibit at the Indie Beauty Expo in New York August 22-24.
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