To Ingredients and Beyond: Unilever Uses SmartLabel


Quick, easy and at your fingertips. That is the mindset that consumers have become accustomed to in the age of smartphones and countless shopping apps. It has become the norm so much so that brands including Unilever are utilizing digital tools that they say, “give consumers easy and instantaneous access to product information beyond what is on the product’s label.”

SmartLabel is one such tool that was launched to inform consumers and allow them to stay up to date on products they use. Unilever explains that while using the SmartLabel app, consumers can scan the UPC barcode to be taken directly to the product SmartLabel page.

Information Provided Includes:

  • Ingredients Nutrition facts
  • Third-party certifications for ingredient standards
  • Product advisories
  • Use instructions
  • Brand information

Participating brands for Unilever

  • Axe
  • Caress
  • Clear
  • Degree Deodorant for both men and women
  • Dove
  • Lever 2000
  • Nexxus
  • Noxzema
  • Ponds
  • Q-tips
  • Simple
  • St. Ives
  • Suave
  • Tresemme
  • Vaseline

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