The latest beauty retail expansions include Stripes launching in Canada with Hudson's Bay, Lab Series landing at Amazon and Colourpop debuting on TikTok Shop. Here's our full breakown.
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The latest beauty retail expansions include Stripes launching in Canada with Hudson's Bay, Lab Series landing at Amazon and Colourpop debuting on TikTok Shop. Here's our full breakown.
Stripes Brings Mature Skin & Body Care to Canada
“Expanding into Canada with Hudson’s Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop,” says founder Naomi Watts.Stripes Beauty
SKUs include the brand's Vag of Honor, Oh My Glide, Dew as I Do and seven other products.
Stripes Beauty is available in select Hudson’s Bay stores, beginning August 12 and on TheBay.com. Stripes Beauty is available in Canada exclusively at Hudson’s Bay.
“Expanding into Canada with Hudson’s Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop,” says founder Naomi Watts. “My dream is that no woman has to navigate menopause alone, and this expansion allows us to continue making a difference in the lives of women, in partnership with one of Canada’s most premier and trusted shopping destinations.”
“Every day at Hudson’s Bay we show up for our customers, offering the products that reflect their life and style," says Liz Rodbell, president and CEO, Hudson’s Bay. "As a leading destination for beauty and wellness in Canada, we are very proud to be the first to bring Stripes Beauty to Canadians. Our customers trust us to deliver quality products that meet them where they are in life. We believe this launch will be a catalyst that starts a broader conversation and strengthens our community.”
Lab Series Brings Men's Skin Care to Amazon
The Estee Lauder Companies' Lab Series men's skin care brand has launched on the U.S. Amazon Premium Beauty store, following numerous other debuts from the multinational's stable of brands.
The storefront allows shoppers to search by product or by skin goals, simplifying product discovery.
SKUs include the All-In-One Multi Action Face Wash, All-In-One Defense Lotion SPF 35 and All-In-One Face Treatment, as well as the new Daily Rescue Energizing Gel Cream and Max LS anti-aging series.
“Lab Series’ launch in the U.S. Amazon Premium Beauty store is an exciting new chapter for the brand,” says Pierre-Olivier Garcin, senior vice president, global general manager, Lab Series and Darphin Paris. “There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skin care routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”
ColourPop Lands on Gen Z's Favorite, TikTok Shop
ColourPop is bringing individual products and exclusive curated product bundles to TikTok Shop, including live shopping events taking place August 29-31, 2024, which will include 35% off everything, free shipping on all U.S. orders and some surprise giveaways.
This New Arrivals campaign will feature bestsellers; the exclusive bundles, meanwhile, include:
- Woke Up Like This Bundle - $28: Nude Mood 9-pan Palette, Adore You Lip and Cheek Balm and Freckle Pen
- Y2K Bundle - $37: Swerve Creme Gel Liner, Angel Vibes Shadow Stix, So Elemental Shadow Palette, BFF3 Lippie Pencil and Coffee Break Ultra Glossy Lip
- Hall of Fame Bundle - $50: Going Coconuts 9-pan Palette, BFF2 Lippie Pencil, BFF3 Lippie Pencil, 20 Carats Ultra Glossy Lip, Level Up Mascara in Black, Power Trip Creme Gel Liner and Swerve Creme Gel Liner
"We are thrilled to make our debut on TikTokShop this month with our New Arrivals Campaign," said Vivian Weng, president of ColourPop/Seed Beauty. "As a brand committed to making high-quality, affordable beauty accessible, expanding to TikTok Shop was a natural progression in that mission. This campaign allows us, as a community-first brand, to connect with our fans in a meaningful way, offering them exceptional savings on their favorite products while also reaching new customers who have yet to experience the magic and fun of ColourPop."
