My Beauty Matches wants to change the way beauty consumers discover and shop for beauty and personal care products.
The website, which currently has 300,000+ products, partners with retailers and brands, such as Harrods, Harvey Nichols, Liberty, Look Fantastic, Clarins and Bobbi Brown, among others, and allowers online shoppers to purchase products from a single site.
- Step one: Users are encouraged to take a quiz on the website in order to receive personalized product recommendations.
- Step two: Users can search for product types and select one of the three matches the Beauty Matching Engine recommends. There is also the option to browse the website's inventory freely.
- Step three: Users can compare the prices of each product and shop via the preferred retailer.
According to the company, it has a 200,000+ community of customers, 3,000+ brands and 180 + retailers, all currently utilizing the site.