Dermalogica has launched an immersive and shoppable VR store in partnership with e-commerce platform, Obsess. To date, the store has hosted 5,000 sessions and garnered more than 17,000 pageviews.
Related: Virtual Store Platform Obsess Secures $10M in Funding
This virtual store initiative will allow consumers to purchase Dermalogica products in a 3D virtual model and learn skin education from Dermalogica experts including Angela Murphy, VP of technology and innovation and from professional skin therapists.
Additionally, with the launch of the Dermalogica VR store, consumers will be able to receive a free skin analysis via the Face Mapping tool, watch informative videos and find a skin therapist near them.
The VR store will also continue to be optimized and evolve as the brand rolls out new launches throughout the year.