Instagram has introduced its Checkout on Instagram program, which allows for in-app purchases of beauty products. "When you tap to view a product from a brand’s shopping post, you’ll see a 'Checkout on Instagram' button on the product page," the company explains, "Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram."
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First-time users need only input their name, email, billing information and shipping address to check out. Instagram stores that information for future purchases.
Shipping and delivery notifications are delivered to users in-app as well.
Current participants only include brands and retailers at this beta stage, including:
- Anastasia Beverly Hills
- Huda Beauty
- Kylie Cosmetics
- MAC Cosmetics
- Nyx Cosmetics
- Ouai Hair