Walmart Marketplace Adds Premium Beauty to Take on Amazon
Aug 28th, 2024
“We’re executing strategic priorities at Walmart that are helping us to become the customers’ first choice–every day, every season, for every item," says Tom Ward, executive vice president and chief ecommerce officer, Walmart U.S. "Walmart Marketplace is a key component of that mission. We know the importance of personalized, seamless omnichannel experiences..."
Amazon's own prestige beauty push has included the onboarding of brands such as Lab Series, Odele, Smashbox, Agency by Curology, Evolvetogether and more.
Walmart Marketplace's Premium Beauty Brands
Twenty brands have joined Walmart's Premium Beauty Marketplace array.WalmartIn announcing its Marketplace expansion, Walmart is adding 20 new beauty brands, including COSRX, T3 and Beachwaver.
Other participating brands include:
Avène
BaByliss
Bio Ionic
Color Wow
Dr. Brandt Skincare
Foreo
It’s a 10
Jan Marini
Klorane
L’ange Hair
Meaningful Beauty
Ouidad
Paul Mitchell
Perricone MD
René Furterer
Vibriance
Victoria’s Secret Beauty
The Premium Beauty section of the Walmart Marketplace platform features custom storefronts and editorial content.
Walmart's Seamless Omnichannel Ambitions
“We’re executing strategic priorities at Walmart that are helping us to become the customers’ first choice–every day, every season, for every item," says Tom Ward, executive vice president and chief ecommerce officer, Walmart U.S. "Walmart Marketplace is a key component of that mission. We know the importance of personalized, seamless omnichannel experiences, and Walmart continues to advance its digital and fulfillment capabilities, including the new categories and features we announced today, that enhance the overall customer and seller experience on Walmart.com.”
