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Formulations are becoming simpler, driven by a desire for simplicity, as well as the introduction of many multifunctional materials.

Beauty’s Multifunctional Moment: Less is So Much More

Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

medium-toned woman applying natural skin cream in mirror smiling

Seppic's Natural Solagum AX Thickener Gives Skin an 'Instant' Lift + Brightening Effects

The multifunctional rheology modifier is said to perform better than xanthan gum alone in terms of thickening and stabilizing formulas, while bringing film-forming, soothing and moisturizing properties just 30 min after use.

Silab Visuel Technologie Film 800x450px

SILAFILM®, a unique dry film for an intense release of active ingredients

SILAB presents SILAFILM®, a technology of natural, biodegradable dry film, highly concentrated in natural active ingredients, which can be used by brands in patches, strips, masks… Discover the two films available thanks to this unique technology!

“Consumers may find it difficult to understand and compare products when SPF labeling and regulations differ,” says Sundeep Gill, PharmD, co-founder of Sun Deep Inc. “For instance, what constitutes SPF 30 in one country might not be the same in another due to different testing criteria.'

Top Sun Care Trends: Insider Insights

“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.

“Tokiwa's legacy is built on a foundation of innovation, quality, and sustainability,' says Hiroyuki Kanai, Tokiwa's CEO.

Tokiwa Brings Clean, Sustainable Color Cosmetics to MakeUp in NY

Its products include color cosmetic concepts for the eyes, brows, lips and face, including eyeliners, precision brow products, long-lasting lip colors and face formulations.

Seventy-two percent of Gen Z females take a hot bath or shower to alleviate stress, while 66% spend more time on their beauty and personal care routines.

How Beauty x Wellness Can Address Stressed-out Consumers: New Data

With consumers more stressed than ever, shoppers' quest for multifunctional feel-good products beyond supplements is on the rise.

people attending a trade show blurred focus pink carpet

11 On-trend Ingredients Coming to in-cos Asia: Anti-Hair Loss Peptide, Exosomes, Vegan TXA and More

Arriving in Bangkok this Nov. 5-7, 2024, in-cosmetics Asia will highlight ingredients and concepts from more than 500 exhibitors. In this sneak preview, we highlight 11 on-trend innovations.

Woman seated on rock in ocean under the sun.

Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

Hand on door knocker labeled Sephora.

Fenty Hair Lands at Sephora, Haus Labs by Lady Gaga Enters Sephora at Kohl's: Beauty Retail Roundup

Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.

realistic nail manicure hands on towels products and tools in background

8 Trends in Beauty: 'Hyperreal' BIAB Nails/Orly, Made It Cosmetics, Krishna Makeup for Kids and More

Each week, C&T uncovers emerging trends in searches/hashtags related to cosmetics. Now on our radar: Made It Cosmetics; Radha and Krishna makeup for kids; hyperreal manicures, BIAB and Orly; Cosmetic Connection; Demure Makeup; Mari Maria makeup, ... etc.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

Why Verb Maxed Out Salicylic Acid for Its New Dandruff Shamoo

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

In nature, cellulose can be found in the cell walls of green plants, some algae and fungus-like oomycetes.

Ingenza x Cellugy Are Perfecting Biotech Cellulose for Sustainable Personal Care

Bacterial cellulose reportedly has the potential to replace fossil-based petrochemicals in consumer products, the firms argue.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

skin by Noor anti-aging serum in a jar splashing through water

Skin By Noor Debuts Date Palm Pollen-based 'Hypernatural' Anti-aging Serum

Studies have reportedly validated the constituents of date palm pollen (DPP) grain to provide protection against oxidative stress, UV radiation and microorganisms.