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Givaudan's SensoTrue DM5 Reimagines Silicone Substitutes for Professional Hair Care

Leveraging biotechnology to redefine silicone substitutes through
professional performance, naturality and formulation versatility.

Provital Kromboost bioactive protein care product advertisement with red muscle fibers and water droplets on purple gradient background

Kromboost™: Provital's Upcycled Protein Bioactive for Stronger, True Color

Upcycled barley protein bioactive that strengthens hair, deepens hydration and protects dyed color from heat damage. Up to 152% less breakage, 166% better color retention in rinse-off vs placebo. Halal, Cosmos approved, vegan. 2% dose.

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When SPF Becomes a Lifestyle

Hair Care Splits in Two: Value Wins at Mass, Treatments Take Off in Prestige

From value-packed basics to $120 longevity serums, hair care is rewriting the rules.

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Global Cosmetic Industry Launches Living Online Supplier Directory

The online directory is a living resource. Suppliers can update their own listings in real time, helping ensure that company information, capabilities and offerings remain current as businesses evolve.

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CrossChem Launches Dual-Action Hair and Scalp Active

Glyplex is available for rinse-off, leave-on and professional hair and scalp formulations.

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Ashland's n-hance CCG 75 Brings Crystal-Clear Conditioning to Clean Beauty Formulations

Positioned for a broad range of rinse-off and leave-on applications the ingredient is also cold-processable, simplifying formulation and manufacturing.

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Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care

“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."

K18 Future IQ hair longevity serum bottle with molecular graphics on iridescent background

Hairspan Goes Luxury: K18 Bets $120 That Hair Longevity Is Beauty's Next Premium Frontier

K18 just redefined luxury hair care with a $120 longevity serum that prevents aging before it starts.

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Scalp Care Gets Smarter: Solésence Targets Barrier Repair, UV Protection and OTC Claims

The launches underscore the emergence of the scalp as an extension of skin care.

Woman with long dark wavy hair wearing a gold draped garment, posed outdoors with natural lighting and blurred green foliage background.

Editor’s Notebook: the Beauty Ingredients Driving Newness in the Market

From mango derivatives to upcycled hydrocarbons, ingredient technologies are rapidly evolving.

Dermatologist administering facial injection treatment to patient wearing headband

The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data

Providing the proof that consumers seek will give them permission to explore the pre- and post-procedure skin care products that have piqued shoppers' interest.

Woman with curly dark hair applying hair spray product in bathroom mirror

Silab's Liftilience Brings 'High-Definition' Curl Control to Textured Hair Care with New Efficacy Data

In studies on naturally curly and wavy hair, Liftilience immediately enhanced curl definition.

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Primient Expands Zemea Hair Color Platform With New Color Care Collection

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Lubrizol Unveils Triple Innovation Push Across Sustainable Textures, AI-Driven Eye Care and Biodegradable Rheology

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In 2026, Sustainability is a Performance Engine in Next-Gen Formulation Design

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Superwetting Agent Targets Textured Hair Performance

The company also highlights the ingredient’s low use level and broad formulation compatibility as differentiators.

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And the C&T Allē Award Goes To ... Unveiling the 2026 Winners