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Section: Brands & Products
Event Coverage
Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)
This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.
Consumers & Markets
Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond
A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.
Event Coverage
MAC Cosmetics, Huda Beauty and Tom Ford Beauty Join 2025 Pentawards Jury
The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics.
Consumers & Markets
Skin Health & Sun Care 2025 Playbook
Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.
Production/Manufacturing
Coverpla Introduces Innovative Product Lineup for 2025 Alongside Bormioli Luigi's 10-Year Celebration
These updates reflect both company's commitment to pushing boundaries, offering innovative packaging solutions, and delivering high-quality designs to meet the evolving needs of brands and consumers alike.
Color Cosmetics
[update] Aroma and Beauty Ingredient Markets to Surpass $8.9 Billion by 2025
By 2025, aroma chemicals and active cosmetic ingredients are predicted to reach $6 billion and $3.9 billion, respectively.
Skin Care
What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data
Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.
Color Cosmetics
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Bath & Body
Bath and Body Works Reports Positive Start to 2025 with Q1 Revenue Growth and CEO Transition
Bath & Body Works starts 2025 strong with a 2.9% sales increase and 29% EPS growth in Q1. Daniel Heaf named CEO, as the company projects up to $3.60 EPS for 2025.
Fragrance/Home
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Launches & Claims
WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More
WGSN’s long-range forecast explores early ideas for color strategy and innovation, ranging from a sustainable black pigment to protective metals like copper that impart not just color but antibacterial properties.
Fragrance/Home
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Skin Care
The 2025-2026 Innovation Agenda:
Beauty Accelerate
Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
Digital/E-commerce
Top Beauty Influencers to Watch in 2025
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.
Hair Care
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Consumers & Markets
2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus
Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.
Fragrance/Home
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
Launches & Claims
How IFSCC 2025 Will Make Waves in Cannes — and in Beauty: Interview with Christine Lafforgue, Ph.D., Congress President
The 35th IFSCC Congress, to be held Sept. 15-18, 2025 in Cannes, France, will keep beauty innovators at the forefront of scientific progress in longevity, neuroscience, emotions and more. Here, Christine Lafforgue, Ph.D., congress president, explains.
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