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Section: Brands & Products
Color Cosmetics
L’Oréal Gets Eyelashes Fluttering in New 'Original' Mascara Campaign
"With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time."
Color Cosmetics
Mascara ‘Wardrobing’ and Seasonless Hues Lead the Color Scene
With foundation, lip products and mascara forecast to see some of the strongest growth, in this interview, Mary Kay's director of global brand marketing shares several trends the company will continue to monitor.
Color Cosmetics
Let’s Play, Turnkey Mascara by Cosmopak
Color Cosmetics
L'Oréal Goes Online to Find the Face for Its Latest Mascara
Promoting its new Telescopic Shocking Extensions Mascara, L'Oréal launched a digital contest inviting consumers to upload photos of themselves wearing their best lash looks.
Color Cosmetics
Kat Von D Launches Vegan Mascara
The mascara's formula is reportedly 100% vegan and contains a blend of plant-based fats.
Color Cosmetics
Goop's Featherlash Mascara x Treatment Serum Enters a Dynamic Lash Category
The mascara includes a tri-cut brush with a tapered end for building volume and creating separation while ensuring every lash is reached.
Color Cosmetics
Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power
Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.
Color Cosmetics
[video] Rimmel Faces Backlash After Misleading Mascara Commerical
The Advertising Standards Authority (ASA) has deemed “misleading” and banned the commercial from airing.
Color Cosmetics
Can DIBS Beauty Disrupt the Mascara Category? CEO Jeff Lee Says Yes.
The Double Standard Primer & Mascara Duo's formula comprises hydrating ingredients like hyaluronic acid and shea butter for nourished lashes and buildable wear.
Color Cosmetics
e.l.f. Cosmetics x Tierra Whack Launch Big Mood Mascara
The packaging features an hourglass brush head that maximizes lift and volume. The formula includes jojoba wax for hold.
Packaging
Mascara Pack Innovation, Personnel Changes, and More Beauty Packaging News and Launches for Early March 2014
New launches in beauty packaging from Fusion Packaging, Aptar Beauty + Home, World Wide Packaging, Mega Airless, Quadpack and more.
Packaging
MakeUp in New York, Added Touches, Mascara, and More Beauty Packaging News for Early October 2013
Learn about the innovation Anisa International, Topline and more offer at MakeUp in New York, as well as new launches from Aptar, DieterBakic, Axilone and more
Packaging
Showcases from Luxe Pack, Mascara, Fragrance, Brushes, and More Beauty Packaging News and Launches for Early November 2013
Catch up on the latest from Aptar, MWV, HCP Packaging, Lumson, Anisa International, Chicago Paper Tube & Can Company, Qosmedix, Quadpack, and more.
July/August
Patent Pending, Credo Clean Mascaras by Verla International
Patent pending, Credo clean, naturally derived and performance driven mascaras use a new film former technology to create extreme lashes.
Color Cosmetics
BPerfect Cosmetics: The Belfast-Based Beauty Brand to Keep an Eye On
BPerfect Cosmetics’ tan, eyebrow and mascara products will soon be sold in 35 Gordons Chemists stores.
Color Cosmetics
Have Long, Luxurious Lashes From Every Angle
The Multi-Dimension Mascara/Full Lash Multi-Dimension Mascara Waterproof provides thicker, longer and more dramatic lashes.
Color Cosmetics
Strand Cosmetics Embraces Clean Beauty Trend with New Launches
The new products include Cosmic Shadows eyeshadow, Cosmolips lip gloss and Eye Love Cosmos mascara.
Color Cosmetics
The Best of Eyes Have It
The Best of Eyes collection is a limited-edition set that includes mascara, pencil eyeliner, liquid eyeliner and eye shadow.
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