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437 Results
Section: Brands & Products
News
Pink Newest CoverGirl for P&G Beauty Brand
The edgy pop star will help the makeup brand launch a new mascara product this fall.
Color Cosmetics
Give Lashes the Cobra Curl
Osmosis’ Cobra Curl Brush Mascara utilizes an innovative anti-gravity cobra head to transform normal eyelashes into fanned out, natural looking curly lashes.
Color Cosmetics
Loren Gray x Revlon Launch Makeup Collection
The collection includes a curated eyeshadow palette along with Gray’s favorite Revlon mascara, eyeliner and matte crayon.
Color Cosmetics
Pacifica Launches Vegan Collagen Lash Serum + Primer
It contains vitamins B and E for maximum conditioning, as well as kaolin and plant wax to add volume, prevent breakage, and prepare the lashes for mascara.
Color Cosmetics
Monat Expands into Color Cosmetics
The new line includes clear brow gel, concealer, translucent powder, gel cream blush, powder bronzer, mascara and liquid lipstick.
Color Cosmetics
Covergirl Launches 60 New SKUs
New launches include the Lash Blast Clean Volume Mascara in Waterproof, Outlast Extreme Wear Concealer and Pressed Powder.
Color Cosmetics
Fenty is Coming to Mainland China
In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."
Digital/E-commerce
1010data: Online Makeup Sales Trending Upward
The top-ranked search terms this year leading to a beauty purchase on Amazon and Walmart are “mascara” and “gel nail polish.” Last year, they were “face wash” and “shampoo.”
News
L’Oréal Charts Innovation Path Ahead with Appointment of Delphine Viguier-Hovasse as the First Chief Innovation and Prospective Officer
Viguier-Hovasse, an engineer by training, joined L’Oréal in 1997 and has spent her career at the beauty giant, contributing to innovations such as the Elsève Glycolic Gloss and Panorama Mascara.
Color Cosmetics
NPD Reports Eye-catching Numbers for US Prestige Eye Makeup Sales
Mascara, eye shadow and eye liner dollar sales in the U.S. prestige category all increased 7% in 2013 dollar sales, while eye brow product jumped an impressive 29% for the year.
News
LVMH's 9-month 2023 Perfume & Cosmetic Sales Jump 12%
LVMH reported that Parfums Givenchy's results were driven by fragrance, while Benefit’s growth was driven by the new Fan Fest mascara and the ongoing popularity of Pore Care.
Color Cosmetics
Designed to Disrupt — Formulated to Style
With an ergonomic patented brush, Lash 180° challenges the ordinary and creates a solution to wide eye and messy mascara application. The cutting-edge brush technology combined with a trend setting formulation creates the perfect combination of definition and length.
Color Cosmetics
MPlus Cosmetics at Cosmoprof Miami 2025
MPlus Cosmetics has recently unveiled its Iconic Essential collection during the Cosmopack North America Miami 2025 event. The collection includes a variety of cosmetic products, and features the new Black Gold jumbo mascara.
Consumers & Markets
How L'Oreal and Milani Cosmetics Are Pulling Back the Curtain on Beauty
In one video, The Lipstick Lesbians visit Milani Cosmetics' production of baked powders; another focuses on the unique benefits of the brand's Lash Extension Tubing Mascara.
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Color Cosmetics
[interview/UPDATE] Behind Caliray's Launch
Caliray's debut products are the Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil.
Color Cosmetics
MAC's Selena Collection is About More than an Iconic Pop Star
"There is no whitewashing here; the eyeshadows, blush, mascara, eyeliner, gloss, and lipstick shades are not only products Selena would have likely worn herself, they're also products Latinas will look great in."
Color Cosmetics
Wet n Wild Expands Its Fergie CenterStage Color Cosmetic Collection
The 23 new product launches add to the existing line long-wearing eyeliners, intense volume mascara, long-wearing shimmer primer, all-in-one BB creams, mattifying powder, and high-shine lip varnishes.
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