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Section: Retail
News
Site; Brand Partner to Create Virtual Counter Experience for Women of Color
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Color Cosmetics
NYX Professional Makeup is Headed for Coachella
For both weekends of the festival (April 12-14 and April 19-21, 2019), NYX Professional Makeup’s Glitter Trip experience will offer festival-goers digital beauty experiences and a space complete with wi-fi, air conditioning, charging stations and more.
News
Shiseido Announces New Retail Support Company
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
News
Private Equity Firm Invests in Paula's Choice
With its unique e-commerce platform that offers its own products for sale, as well as reviews of other brands' products and skin care research, Paula's Choice will seek to reach a more global audience through this investment.
Skin Care
Popular Birchbox-CEW Collaboration Returns for Second Year
Limited edition Birchboxes featuring winners from the CEW’s 2014 Insiders’ Choice Beauty Awards will be available in August 2014.
Digital/E-commerce
Indie Beauty Battle: Amazon vs. Ulta
Stay tuned to see who will persevere in the indie beauty sector: The retailer that has helped catapult some of the biggest names in beauty, or the online-juggernaut—somewhat new to the beauty industry—but offering consumers the price and convenience they crave.
Packaging
Lush Goes Hyper Digital in Tokyo
Through the company’s Lush Labs app, guests can scan “naked” (packaging-free) products to learn more about them, including ingredients, pricing and tutorials on how to use them, reports news.com.au.
Digital/E-commerce
Clean Beauty Startup NakedPoppy Nets $4 Million in Seed Funding
The company utilizes a patent-pending algorithm to help customers find makeup that matches or complements their complexion, presenting them with filtered, tailored lists of the 400 items it carries.
Brick and Mortar
Bluemercury Founders Depart Company
"We are grateful to have joined a company that has given us the independence and runway to grow so aggressively."
Consumers & Markets
Global Trend Tracker Celebrates 15 Years
During Marguerite La Corte’s “Innovation Field Research Treks,” the trend tracker and cultural product anthropologist discovers local market intelligence, ingredients, regiments and rituals, and local brands for clients looking for new product development ideas.
Event Coverage
Social Media in the Spotlight at Cosmoprof North America Conference Session
Tips and insights on beauty brand connection via social media will be the target of the conference session "The Beauty of Social Media: It Delivers" at the 2014 Cosmoprof North America.
News
Amway Global To Launch Mobile Brand Experiences
Brand promotional experiences to support company's broader brand-building campaign.
Event Coverage
wet n wild in New York
wet n wild debuted its 2007 collection on January 18 at the Cabanas Club in The Maritime Hotel in New York. Snow and sleet covered the streets outside, but a collaboration with SOHO transformed the launch site into a tropical paradise...
Brands & Products
What You Need to Know About the European Lipstick Market
Among the findings from global market research firm TechSci: demand in strongest in the U.K., increasing in developing nations and partially driven by working women.
News
L'Oréal Seeks More Emerging Consumers with New Travel Retail Division
According to L'Oréal, the democratization of travel, especially in emerging countries, has lead to an increased number of travelers and thus consumers who today are searching in this channel for a full selection of products that correspond to their beauty aspirations.
Digital/E-commerce
It's in the Box
Birchbox is collaborating with Reese Witherspoon's Draper James lifestyle brand to bring two subscription box options to consumers in the month of March.
Brick and Mortar
Blushington x Blo Blow Dry Bar Partnership
The pop-up, "Blushington Beauty that will Blo you Away," exemplifies how the company is engaging new consumers to bring its virtual experiences to life with complementary partners.
Skin Care
Bioelements Presents 'Urban Undo' Cleanser
The Urban Undo Cleanser targets air pollution; specifically, urban dust.
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