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Launches & Claims
120 Hours of Hydration: Provital’s Hydrafence
Hydrafence was designed to provide 120 hours of consistent hydration, while strengthening the skin's barrier and accelerating recovery, per the brand.
Launches & Claims
Exsymol's Alistisilane Peptide + Silicium Revascularizes, Reshapes Facial Skin
Through its advanced peptide and silanol technologies, the ingredient is designed to deliver comprehensive benefits to maintain a youthful, radiant appearance.
Launches & Claims
CP Kelco Elevates Thickening, Stabilizing with Keltrol Biodegradable, Certified Xanthan Gums
Per CP Kelco, the COSMOS and Natrue-certified ingredients meet vegan, non-GMO and cruelty-free standards to deliver strong ethical value without compromising performance.
Launches & Claims
Inside The Estée Lauder Companies' Ingredient Innovation Race
The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."
Hair Care
The Rise of Scalp Detox: A Growing Trend in Hair Care
Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning.
Launches & Claims
The Future of Beauty: How Exosomes Are Revolutionizing Skin Care
In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.
Skin Care
The Future of Wellness: A Shift Toward Longevity and Preventative Care
As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.
Skin Care
Peptide Beauty is Leveling Up in 2025
Peptides are everywhere; why is that?
Skin Care
Introducing ERLY: Redefining Skin Care with a Health-First Approach
Jamie Chandlee, CEO and co-founder of Rank & Style, and Hallie McDonald M.D launch skin care brand ERLY, with a focus on redefining beauty by prioritizing health over trends with simple, effective products.
Devices/Tech
Debut Unveils AI-driven BeautyORB Ingredient Discovery Platform and Partners with KDC/one
BeautyORB, developed by Debut, is an advanced AI-powered ingredient discovery platform designed to transform the future of beauty product innovation.
News
Albéa Partners with Drunk Elephant to Launch Sustainable Skin Care Products in the U.S. Market
Albéa Cosmetics & Fragrance teams up with Drunk Elephant to release three innovative, sustainable skin care products, D-Bronzi, O-Bloos, and B-Goldi. This collaboration highlights a mutual commitment to eco-conscious beauty solutions.
Skin Care
Beauty's Eye Cream Boom: New Launches from Augustinus Bader and Dr.Jart+
Two new eye cream launches from Augustinus Bader and Dr.Jart+, offering consumers promising treatments that are already making ripples in the skin care industry.
Hair Care
Master Your Mane: Natural Actives to Protect and Repair Hair Lipids
Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values.
Color Cosmetics
Eckart Unveils Carmine-free Syncrystal Very Berry for Pink or Violet Cosmetic Colors
Syncrystal Very Berry comprises pure synthetic fluorphlogopite flakes, which are responsible for the soft feel, vibrant color and extremely high purity.
Skin Care
Why Deinde is Lowering the Price on 2 Best-selling Skin Care Products
Skin-Strengthening Serum will now cost $68—a $20 savings and a 23% reduction from its previous price.
Sun Care
We've Misunderstood How Sunburns Actually Work
It's RNA molecule damage that presents the most immediate inflammatory response, per new research.
Hair Care
Hairstory Expands Hair Care Line with Bond Boost and Bond Serum
With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.
News
BASF Unveils Climate-adaptive Formula Concepts at Cosmet'Agora
Driven by innovations in sustainability, transparency and science, the company presented formula concepts to address the impacts of climate change — i.e., varying humidity, temperature shifts and intensified UV exposure.
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