
From left to right, Dr. Hallie McDonald, co-founder, ERLY & Jamie Chandlee, co-founder, ERLY & CEO and co-founder of Rank & StyleERLY
A Mission Rooted in Change
The creation of ERLY stems from Chandlee and McDonald’s shared concern over the beauty industry’s impact on young individuals. As mothers, they observed the rising pressures of unattainable beauty ideals and the overwhelming demand to keep up with the latest skin care innovations. ERLY was born to counteract these challenges, offering a balanced, effective, and empowering approach to skin care.
Core Values and Simplified Skin Care
ERLY is a dermatologist-founded, health-focused skin care brand emphasizing simplicity and efficacy. The brand's philosophy, “doing less, does more,” reflects its commitment to minimal yet powerful skin care solutions. ERLY's initial product launch includes the Silky Antioxidant-Infused Serum, the Calming Serum, the Lightweight Moisturizer with SPF, the Night Moisturizer, the Lightweight Foaming Cleanser and the Mixing Brush.ERLY
The inaugural product lineup includes:
- Silky Antioxidant-Infused Serum: Protects and nourishes the skin.
- Calming Serum: Reduces redness and soothes irritation.
- Moisturizing Serum: Locks in hydration for lasting moisture.
- Lightweight Moisturizer with SPF: Shields against daily UV exposure.
- Night Moisturizer: For improving texture and minimizing fine lines.
- Lightweight Foaming Cleanser: Gently cleanses without stripping the skin.
- Mixing Brush: Designed to seamlessly blend serums with moisturizers.
Each product is enriched with high-quality, dermatologist-approved ingredients to ensure safety, effectiveness, and compatibility with all skin types, per the brand.
Expertise Behind the Brand
Chandlee brings over 15 years of experience in the advertising industry, paired with her dedication to creating customer-centric solutions that simplify complex processes. McDonald leverages years of clinical experience treating a wide range of skin conditions, emphasizing compassionate and personalized care. Together, they aim to set a new standard in skin care, helping young consumers adopt effective routines that support long-term skin health.
A Vision for the Future
ERLY was designed to be more than a skin care brand. By fostering healthy skin care habits and challenging conventional beauty norms, ERLY seeks to inspire a new generation to embrace effective, health-focused practices. With thoughtfully designed products and a commitment to education, ERLY is poised to transform the skin care landscape.
McDonald says, “At ERLY, less is more- but it's still powerful. We focus on fostering healthy skin habits with clean, gentle formulas and a commitment to transparency. Each product is thoughtfully crafted to nourish your skin and enhance your natural radiance, no matter your age.”
Chandlee adds, “Social media myths are fueling skin struggles for younger generations. At the heart of ERLY, we want to lead with education and approachable solutions that make skin habits effective for all.”