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Section: Ingredients > Launches & Claims

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

'I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP,' says Tom Myers, CEO and president of PCPC.

PCPC President & CEO Tom Myers on How the Beauty Industry is Innovating with AI, Sustainability, and Transparency

"I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP."

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

The Ordinary_2024-08-14-ORD-Visual-Lifestyle-GF15

Why The Ordinary Launched its GF 15% Solution with a Side of Science

The Ordinary launched its GF 15% Solution in January in an unprecedented way: with a website dedicated to cosmetic research to break through knowledge barriers — and misconceptions such as growth factors warranting a higher price point. Here's why.

Introducing ERLY: Redefining Skin Care with a Health-First Approach

Jamie Chandlee, CEO and co-founder of Rank & Style, and Hallie McDonald M.D launch skin care brand ERLY, with a focus on redefining beauty by prioritizing health over trends with simple, effective products.

SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.

Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya

Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

woman turned looking over shoulder soft bob haircut

Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

Neutrogena Teams Up with TikTok-famous Dermatologists Dhaval Bhanusali and Muneeb Shah for Innovation & Outreach

The partnership with Neutrogena is a natural extension of the dermatological beauty trend, which highlights efficacy.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Retinol skin care products are growing in popularity by consumers, especially within the U.S. market.

Retinol Skin Care is Thriving: New Launches from Goop Beauty, Philosophy and Glow Recipe

According to a market analysis report conducted in 2023 from Grand View Research, the global retinol market for beauty products is expected to reach $1.79 billion by 2030, growing at an annual rate of 3.8%.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

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