Search Global Cosmetic Industry

37 Results

Type: Article

Section: Brands & Products > News

Nina/peopleimages.com at Adobe Stock

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

The Age of Antiaging—A 360-degree View

An exclusive look into how women view antiaging and what it means to your brand.

Sustainable Amazonian Cosmetic and Fragrance Materials

Leveraging biodiversity, sustainable sourcing and modern processing technology to create new fragrance and and cosmetic actives.

At-home treatments will pick up in demand amid a need for self-care and widespread closures of spas and salons.

COVID-19: Beauty’s Playbook

The latest insights, plus what happens next.

Ocean Trash to Eco-plastic

Eco opportunities continue to be ripe for brands that can think innovatively about their development and implementation.

pr-playbook-850

Beauty’s Post-Pandemic PR Playbook

From changing consumer preferences to shifts in distribution channels, beauty brands have had to rethink how to reach their audience, and specifically, how to reach new consumers.

425-ponds

Beauty for a Troubled Planet

Anti-pollution products are evolving as global consumer awareness rises.

Retailers and investors will expect a coherent business plan; and it's critical for establishing relationships with suppliers.

Who Needs a Business Plan? You.

From enticing investors to calming retailer concerns, business plans are a critical element in the launch and longevity of any beauty brand.

CEW Hosts Skin Care’s Power Players

Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.

Sustainability in Plastics—Embracing New Approaches

Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Earned Media Earns Its Rightful, Beautiful Place

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Merchandise financial planning is the starting point for the retail planning process.

Cosmetic Retail Planning in the New Normal

Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.

Earned Media Earns Its Rightful, Beautiful Place

It is more crucial than ever that beauty brands focus their media investment on the consumer’s journey and decision-making process, but media plans still largely focus on paid and owned efforts that align to support the brand’s objectives. It’s time that earned media and a consumer-led approach play a larger role in the integrated media plan.

Building Social Media Platforms for Growing Brands

The current era of Web 2.0 and social media has been nothing short of revolutionary and opportunity-rich. Today, possessing online savvy and presence are crucial toward growing brands, and social media is truly a key component of marketing and PR efforts.

MSLK_m

The Beauty of Strategy—Plan to Succeed

Eight components of a successful brand strategy.

Testing, Testing ... 1, 2, 3

Product concept testing is the key to turning a good idea into a winning reality.

There’s been a spike in new and emerging brands in the wellness category in nearly all areas.

3 Successful Wellness Brand Strategies

From directness to community-building, wellness brands are innovating beyond products and claims.

Page 1 of 3