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12 Results
Type: Video
Section: Retail
Oral Care
[video] Cosmetics R&D Vlog: Microbiome Moves Toward Oral Care
Gallinée, a microbiome-focused skin and hair care company, recently moved into oral care. In this interview, Marie Drago, founder of the company, describes how, including the unique formulation challenges the company faced. Watch now.
Brick and Mortar
[video] C.O. Bigelow Weathers COVID-19
C.O. Bigelow is known for staying ahead of the trends by creating them and sparking inspiration in new and long-time customers in New York City.
Brick and Mortar
[video] Shen: Hopeful for Post-COVID Beauty
The Brooklyn-based beauty store continues to reach its customers online, while adapting to the new pandemic-era in-store experience.
News
[video] Chloe Grace Moretz and James Corden Get “Bare” for SK-II
“At SK-II, we like to say – if it ain't broken, break it. Over the years, beauty content has some become formulaic—glamorous ads, tutorials, how-to videos,” said SK-II global vice president Sandeep Seth. “Consumers these days don't like being pushed product or sold to. We have to behave less like a brand that is trying to sell but a brand that creates a human connection with consumers.”
Skin Care
[video] L’Oréal and ModiFace Unveil Consumer-Geared Digital Skin Diagnostic
Based on 15 years of research on skin aging by L’Oréal’s R&I evaluation teams and an AI-powered algorithm developed by ModiFace, the first application of the new skin diagnostic will be Vichy’s SkinConsult AI.
Consumers & Markets
[video] Gillette Campaign Takes on Toxic Masculinity
The brand re-imagines its famous “The Best a Man Can Get” tagline, taking a new look at what it means to be “the best.” The program is led by a short film, “We Believe.”
News
[video] Friend Requested: L’Oréal, ModiFace Team Up with Facebook
The long-term collaboration will give users augmented reality-powered try-on experiences from leading beauty brands including Maybelline, L’Oréal Paris and NYX Professional Makeup.
Digital/E-commerce
[video] Alibaba, innisfree Partner for New Retail Store
The innisfree x Tmall new retail store is Alibaba’s first powered in-store experience with a beauty brand. Features include a smart skin analyzer, magic mirror and cosmetics sample vending machine.
Hair Care
[video] NaturallyCurly.com, Monaé Everett Team Up for Web Series
The celebrity hairstylist will offer a behind-the-scenes look at her creative process while styling curly-haired celebrities.
News
[video] Overtone Haircare is Brightly Transparent
The company has released a video illustrating its commitment to never digitally altering its models or the results of its products.
Brick and Mortar
[video] Shiseido's Innovation Design Lab Launches Posme
The line’s first product, Play Color Chip, is a multi-purpose color product ideal for sharing and swapping.
Brick and Mortar
[video] Shisedo Re-Launches Tokyo Flagship
The store's four floors include spaces dedicated to private makeup lessons, consultations, and cosmetic sales.
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