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This surge in dedicated eye treatments reflects consumers’ increasing awareness of the delicate nature of the skin around the eyes.

Beauty's Eye Cream Boom: New Launches from Augustinus Bader and Dr.Jart+

Two new eye cream launches from Augustinus Bader and Dr.Jart+, offering consumers promising treatments that are already making ripples in the skin care industry.

Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty, Janty Karaf, Senior Creative Designer, Huda Beauty, and Sebba Alqetrani, Director of Sustainable Packaging, MAC Cosmetics and Adjunct Professor at FIT

MAC Cosmetics, Huda Beauty and Tom Ford Beauty Join 2025 Pentawards Jury

The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics.

Skinfix has just launched its newest product, the Barrier+ Exo + Ectoin Intensive Repair Baume ($69), now available at Sephora.

Skinfix's Retinol Alternative Barrier+ Exo + Ectoin Intensive Repair Baume Joins Beauty's Exosome Revolution

This needle-free, retinol-free treatment is inspired by in-office healing balms used by dermatologists.

Mohit Yadav and Rahul Yadav, Founders of Minimalist said: “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world.”

Hindustan Unilever Acquires 90.5% Stake in Minimalist to Expand Premium Beauty Portfolio

The existing leadership team will continue to operate the brand in collaboration with HUL, with the transaction expected to close by Q1 FY 2026.

Commenting on the partnership, Yannis and Eva Alexandrides expressed their excitement about the opportunities ahead: 'We are thrilled to collaborate with SKKY Partners as we embark on the next chapter of 111Skin's success. The Skky team brings invaluable experience with growth-oriented brands and shares our passion for excellence.'

111Skin Secures Minority Investment from Kim Kardashian's Skky Partners to Propel Global Growth

The partnership with Skky Partners aligns with the investment firm’s mission to support high-quality, fast-growing companies that resonate with modern consumers.

Aestura Launches in 400+ Sephora Locations: The Korean Dermocosmetic Brand Redefining Sensitive Skin Care

"We are thrilled to introduce Aestura as part of our growing Korean skin care assortment," said Brooke Banwart, SVP skin care merchandising at Sephora.

P&G beauty sales were up 2% in the latest period, though skin care was challenged.

Procter & Gamble Q2 2025 Results: Beauty Sales Up 2%, Grooming Volume Up

Personal care rose by double digits thanks to innovation, while skin care dipped mid-single digits despite strong sales of the premium SK-II brand.

Queries for mature skin makeup over the most recent 12-month September-September period revealed “medium volume,” per Spate. Notably, Laura Geller was one of only two brands to dominate these searches. Its eponymous founder (pictured here) will share her legacy of knowledge about Gen X's beauty journey during Beauty Accelerate 2025.

Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)

Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.

Kenvue has appointed Penelope Giraud (formerly of L’Oreal) president of skin health and beauty, Asia Pacific and Latin America. In her role, Giraud will lead the strategic direction of portfolio of brands such as Neutrogena, Aveeno and Dr. Ci Labo.

Beauty Exec Shuffle: Kjaer Weis, Kenvue, Nécessaire and Wella

Kenvue has appointed Penelope Giraud (formerly of L’Oreal) president of skin health and beauty, Asia Pacific and Latin America. In her role, Giraud will lead the strategic direction of portfolio of brands such as Neutrogena, Aveeno and Dr. Ci Labo.

American Exchange Group Expands Beauty Holdings with Urban Skin Rx Acquisition

The brand was founded in 2010 by licensed aesthetician Rachel Roff and led by CEO Victoria Payne; the brand now sells at 2,000 retail locations i9n the United States, including Target, Amazon, Ulta and Walmart.com.

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South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

woman outside warm applying sunscreen to legs

BASF Unveils Climate-adaptive Formula Concepts at Cosmet'Agora

Driven by innovations in sustainability, transparency and science, the company presented formula concepts to address the impacts of climate change — i.e., varying humidity, temperature shifts and intensified UV exposure.

The AI model will allow L'Oreal to 'reach extra performance and consumer satisfaction in every cosmetic category and every region of the world,' according to the companies.

L'Oréal and IBM Are Betting AI Can Make Beauty More Effective & Sustainable

The model itself will be trained on "a broad set of unlabeled data, capable of performing various tasks and applying information from one situation to another."

SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.

Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya

Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.

New beauty products launched nationwide in Target, CVS & more

Retail Expansions Transforming the Beauty Industry in 2025

The retail beauty space is buzzing more than ever. So far this year, some notable moves have come from brands Olive & June, Being Frenshe, Neom Wellbeing, and Ulta Beauty's collaboration with Instacart.

Victoria Lynch, founder, & Lisa Jackson CEO

Additional Lengths Appoints Lisa Jackson as CEO to Lead Global Expansion

With more than 20 years in the industry, Additional Lengths and Remi Cachet are recognized as leaders in premium hair extension systems for professionals and consumers alike.

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New Beauty Tech at CES 2025: Amorepacific and Shiseido

Amorepacific has earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. Shiseido will also be showcasing with the "Skin Visualizer," a device that analyzes skin condition in real-time.

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Estée Lauder Announces Board Changes: Eric Zinterhofer Joins as Ronald Lauder Steps Down

More leadership updates at Estée Lauder as Ronald Lauder steps down and Eric Zinterhofer, a seasoned investment expert with strong family ties to the company, takes his place.