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Section: Brands & Products > News

Covergirl's Clean Matte Pressed Powder.

Covergirl Announces Plastic Packaging Reduction

The amount of product in each SKU is not impacted by the new design, per the brand.

L’Oréal has partnered with Facebook/Instagram to integrate its ModiFace AR technology.

Report: L’Oréal x Facebook/Instagram Launch Virtual Try-on

Instagram users can reportedly navigate to various L’Oréal brands' Instagram pages and virtually try on products.

Photo: Banana Boat's Facebook.

Banana Boat Sunscreen Launches Biking Campaign

Banana Boat will donate up to $20,000 to the Captain Planet Foundation.

QVC and HSN hope to bring new efficiency and scale in its ongoing efforts to find new brands and products.

QVC and HSN Expand RangeMe Partnership

RangeMe’s platform features more than 175,000 brands.

This change has been designed to put in place the optimum conditions to help drive future growth.

L’Oréal Creates New Europe Zone

The two former zones of Western Europe and Eastern Europe will come together as one single zone.

The Self Love campaign is said to target Gen Z and millennials.

Report: Tik Tok x Spotify x MAC AR Try On

The Self Love campaign is said to target Gen Z and millennials through a branded AR effect on Tik Tok that "calls on users to express their true selves through the adoption of the Lipcolor shades and offer videos of personal affirmation."

Eric Bigotte, senior sales manager, will be based in Paris.

Eric Bigotte Joins Awantys Group as Senior Sales Manager

Bigotte will be based in Paris and oversee sales activities in Southern Europe and France.

Photo: Samaritaine's Facebook.

LVMH Funds $894 Million Renovation of La Samaritaine

La Samaritaine offers a beauty floor in the restored basement. It is billed as the largest of its kind in Europe at 36,600 square feet.

Vini Cosmetics offers body sprays and other personal care products in India. Photo: Vini.

KKR Invests $625 Million in Vini Cosmetics

This investment will give KKR a controlling stake in the company.

The department store is opening standalone beauty shops in the North East, Edinburgh and Bristol.

Harrods to Open 3 H Beauty Stores

The stores will start opening at the end of 2021 through 2022.

John Lewis department store at Ashford in Kent, England.

John Lewis Faces Backlash for Stocking Fees

The department store reportedly charges brands up to 50% of every sale in commissions and fees.

Target will work to reduce is annual virgin plastic in packaging.

Target Commits to 20% Reduction of Virgin Plastic

This goal comes after an agreement with As You Sow.

Lakme India and Laura Mercier have teamed up with Perfect Corp. and Facebook to debut their virtual beauty AR Try On experience.

Facebook/Instagram x Perfect Corp. Launch Virtual Beauty Try-ons

AR Try On first launched in Instagram checkout in 2019 with a limited number of brands.

Starting June 21, Benefit Cosmetics will host streams on Twitch for a full week.

Benefit Cosmetics Launches Twitch Channel

Benefit Cosmetics has partnered with women in gaming, encouraging them to get their "Game Face" on using Benefit Cosmetics' makeup and to show off their best livestream looks with confidence.

The partnership will start in Germany in Q4 2021 and will be rolled out to other Zalando markets in 2022.

Zalando x Sephora Prestige Beauty Partnership

Sephora will bring its curated assortment of several thousand beauty products from more than 300 prestige and exclusive brands to Zalando.

e.l.f. Cosmetics' Dipped In Gold collection includes three products. Photo: Bitski.

e.l.f. Beauty Launches NFT Collection

e.l.f.'s limited edition cryptocosmetics are collected in the Dipped in Digital Gold NFT Collection.

Schwan's Brow Room.

Schwan Cosmetics Opens Digital Campus

The digital campus offers consumers access to 360-degree virtual rooms.

The Personal Care Products Safety Act was introduced by senators Dianne Feinstein and Susan Collins.

Burt's Bees Supports Personal Care Products Safety Act

The bill will reportedly require that the FDA establish a definition of the term "natural" in the labeling of cosmetics; restrict potentially harmful chemicals; and require disclosure of 26 fragrance allergens, already required by the European Union.

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