Report: L’Oréal x Facebook/Instagram Launch Virtual Try-on

Jun 25th, 2021
Jacquelyn Schlabach
L’Oréal has partnered with Facebook/Instagram to integrate its ModiFace AR technology.
L’Oréal has partnered with Facebook/Instagram to integrate its ModiFace AR technology.

L’Oréal has partnered with Facebook to integrate its ModiFace AR technology and offer virtual try-ons to Instagram shopping, according to The Moodie Davitt Report.

Instagram users can reportedly navigate to various L’Oréal brands' Instagram pages and virtually try on and purchase products without leaving the social platform.

According to The Moodie Davitt Report, Nyx Professional Makeup, Urban Decay, Maybelline New York and Lancôme have integrated the ModiFace technology to their Instagram shops.

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