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Type: Article

Section: Brands & Products > Hair Care

Consumers are looking for more flexibility in their styles

Consumer Trends Influencing Heat Styling Applications

Flexible hold and restylability are key claims.

The global hair care market is forecast to grow to $211.1 billion by 2025

Hair Health Takes Center Stage

The pandemic and longer-term, skin-care-inspired wellness trends are fueling new interest and innovation in hair care.

Safety, sustainability and efficacy are driving consumers’ ingredient demands

Ingredient Trends 2020-2021, Part 1

From immunity boosters to blue light claims and conscious makeup, trends are driving material innovation.

Brands are looking to the skin care market to influence hair care formulas, marketing and packaging.

Is Skin Care the New Hair Care?

How self-care is driving disruptive hair care brands with on-trend claims.

Personalization intersects with the demands of homebound consumers amid the COVID-19 outbreak.

Beauty Gets Personal—Part 3 of 3: Hair Care

Personalization must address what matters most to consumers: price, selection and diversity of offerings.

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The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

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Clean Beauty Congestion: How to Stand Out and Succeed

Barbara Kramer, founder of The Plant Lore Agency discusses succeeding in a crowded clean beauty space, how brands can stand out from the crowd and what is on the horizon for beauty and wellness.

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Fast, Eco-friendly Hair Care

Suppliers and brands are doubling down on hair care that saves both time and natural resources while delivering top results.

Article sponsored by schülke

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Naming Your Brand: The 4 Questions to Ask

Simply put, a name that grabs our attention, is memorable and can easily be found, is going to sell more.

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The Clean Beauty Consumer: Hair care – Part 2 of a 3 part series. Free Hair Care Fact

There has been a shift in consumer preferences for “clean label” beauty care products. Find out about Ingredion’s proprietary research exploring the perception of “clean beauty" within global hair care.

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A Heat Protection Alternative for Hair Styling Compliant to Vegan Claims

Agen acts through epigenetic regulation, improving skin firmness, reducing wrinkles and ensuring younger, healthier skin.

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L’Oréal Incubator Unveils Color&Co Startup

Color & Co was designed to solve the time/means issue and to deliver the results the consumer expects.

Sensorial design creates an emotional impact perfectly aligned with the booming wellness and self-care movements.

Heightening the Senses in Beauty

Multisensorial design is transforming routines into emotionally enriching self-care experiences.

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Is CBD Beauty the Most Important Trend of the Next Decade?

Global Cosmetic Industry spoke with Jay Lucas, managing partner of LB Equity, about the areas of opportunity for CBD-based beauty products, questions surrounding current product offerings and what to keep an eye on for the future.

The age of computational biology has ushered in new tools for skin and health analysis and product.

Personalized Beauty: Experience is the Product

Tailored products and experiences deliver efficacy to consumers without an information overload.

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The Black Blonde Phenomenon

From weaves to wigs to natural and relaxed hair, new knowledge, products and techniques are expanding the blonde color palette.

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Formulating Brands for Niche Lifestyles

It is about seeing a bigger picture, one that leads to a product that highlights a face well or creates glossy-washed tresses of hair without compromising the user’s core beliefs.

Textured-haired consumers spend considerably more than their straight-haired counterparts—an average of $205 a year, versus $130 a year.

Textured Hair Care’s Retail Squeeze

Shelf space isn’t keeping up with consumer spending trends, leading to missed sales.

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