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'Sweating has been a longtime insecurity of mine,' said Paul. 'If you know me, you know I'm a clean freak. I always want to smell fresh, but training in Puerto Rico's humid climate makes it a real challenge.'

Walmart Continues Male Grooming Expansion with Jake Paul's W

"The next generation is poised to be the most influential yet, but legacy brands in our aisle aren't resonating," said CEO Woodie Hillyard.

Playground founders Christina Aguilera, Catherine Magee and Sandy Vukovic have overseen the launch of the 1-888-PLY-GRND campaign, which features Aguilera and supports a 'censorship-free dialogue around women's sexual health and pleasure with a reimagining concept of the 90's male-focused sex hotline.'

Playground Unveils New Pillow Talk Lubricant and 1-888-PLY-GRND Sexual Wellness Hotline

The new lubricant highlights ingredients such as soothing vitamin E, hydrating hyaluronic acid and lubricating bamboo extract, which offers "a silky slip that just won't quit," per the brand.

People are tired. Beauty brands have an opportunity to help.

Everyone's Sleep is a Mess: Beauty Brand Innovators Can Help

Tapping into scent, ingestibles and clinically effective topicals, brands have more and more opportunities to deliver multifunctional benefits that address one of the public's most persistent issues.

Seventy-six percent of survey respondents love products that do double duty–skin care benefits plus sun protection.

Consumers’ Sun Care Wish List: New Consumer Data

From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.

These dermatologist-approved deodorants help absorb unwanted excess moisture and target odor at the source.

Dove Launches Whole Body Deodorants

The deodorants feature aluminum-free formulas infused with vitamins B3+E, offering gentle full body care along with 72 hour odor protection, even for the most delicate and sensitive skin.

'As an innovator of biotech beauty dedicated to creating formulas that are 100% compatible with skin and the environment, we’re thrilled to partner with Equinox, bringing our advanced formulations to the Equinox experience to help maximize cellular potential inside and out,' said Anna Teal, global CEO, Grown Alchemist.

Grown Alchemist Expands to All Equinox Clubs

The move follow's L'Occitane's April 2024 sale of Grown Alchemist to Andre Hoffmann, former vice chairman and CEO of L'Occitane International S.A., for 28 million euros. L'Occitane had acquired the brand in 2022.

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

Since December 2023, online searches for “whole body deodorant” have exploded, dwarfing traffic recorded over the last 20 years. Why is that?

The Whole-body Revolution

Simplicity, multifunctionality, gentleness, value and efficacy are driving exponential growth in launches promising all-over deodorizing benefits across multiple body sites.

Playground was founded by Christina Aguilera (pictured) and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Playground Brings Clean Sexual Wellness to Target & Secures New Funding

Playground was founded by Christina Aguilera and CEO Catherine Magee and reportedly grew more than 700% in 2023.

'I've been spray-tanning for over 20 years, and I've tried every formula on the market to perfect my glow,' Hilton noted. 'I knew I'd found my match when I tried Tan-Luxe's clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that's why I've partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever.'

Paris Hilton Teams Up with Byoma Sister Brand, Tan-Luxe

The mist comprises glycerin, naturally derived DHA and erythulose paired with melanin-enhancing red algae extract and "penetration enhancers" to deliver on the 10-day claim.

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List Says There's a Better Way to Exfoliate

The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

The Trimmer Plus in Sky is a Target exclusive.

Meridian Expands into Target Stores

The brand is offering The Trimmer Premium in Blaze and Trimmer Plus in Sky as Target exclusive products.

Cedarwood is the third scent available for the body gloss, including the original unscented formula and Orange Blossom.

Oui The People's Featherweight Hydrating Body Gloss Available in Cedarwood Scent

The antioxidant-packed body gloss formulation delivers hydration, visible brightening and collagen-enhancing goodness for glowy, soft and healthy-looking skin.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Byoma Body Debuts

Byoma Body has debuted with nine products.

la V. has created Veauty, a new category in the industry to help women understand the need for vulva skin care while fostering body literacy and knowledge around the topic.

say la V. Intimate Skin Care Brand Launches

The brand features thoughtfully developed and doctor-tested skin care offering products for a noticeably soft, nourished and fresh vulva.

Osāna's gentle formulations are designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.

Monday Haircare Founder Launches Osāna Naturals

Osāna Naturals is a range of skin and hair care formulations featuring six functional fragrances.