Playground Unveils New Pillow Talk Lubricant and 1-888-PLY-GRND Sexual Wellness Hotline

Playground founders Christina Aguilera, Catherine Magee and Sandy Vukovic have overseen the launch of the 1-888-PLY-GRND campaign, which features Aguilera and supports a 'censorship-free dialogue around women's sexual health and pleasure with a reimagining concept of the 90's male-focused sex hotline.'
Playground founders Christina Aguilera, Catherine Magee and Sandy Vukovic have overseen the launch of the 1-888-PLY-GRND campaign, which features Aguilera and supports a "censorship-free dialogue around women's sexual health and pleasure with a reimagining concept of the 90's male-focused sex hotline."
Playground

Following its Target expansion, sexual wellness brand Playground has launched the Pillow Talk water-based personal lubricant featuring the brand's Wild Rose and Cream scent and a formulation designed to mimic natural lubrication. Concurrent with the launch, the brand has unveiled a sexual wellness information hotline, 1-888-PLY-GRND.

Pillow Talk Lubricant Ingredients

The new lubricant highlights ingredients such as soothing vitamin E, hydrating hyaluronic acid and lubricating bamboo extract, which offers "a silky slip that just won't quit," per the brand. 

Playground's 1-888-PLY-GRND Hotline & Charitable Mission 

The new lubricant highlights ingredients such as soothing vitamin E, hydrating hyaluronic acid and lubricating bamboo extract, which offers 'a silky slip that just won't quit,' per the brand.The new lubricant highlights ingredients such as soothing vitamin E, hydrating hyaluronic acid and lubricating bamboo extract, which offers "a silky slip that just won't quit," per the brand.PlaygroundPlayground founders Christina Aguilera, Catherine Magee and Sandy Vukovic have overseen the launch of the 1-888-PLY-GRND campaign, which features Aguilera and supports a "censorship-free dialogue around women's sexual health and pleasure with a reimagining concept of the 90's male-focused sex hotline."

The hotline's information is designed to address the general lack of proper sex education and widespread challenges consumers face in discussing sex issues openly—particularly women's sexual pleasure and dysfunction.

In addition to the hotline, Playground has selected women's sexual health non-profit Center for Intimacy Justice as its charitable partner. Per the brand, "1% of the net revenue for every Pillow Talk sold will perpetually support nonprofits that align with the brand's social mission."

Playground's Leadership Speaks Out

"For our next release with Playground, we are proud to be launching our newest product, Pillow Talk Personal Lubricant—alongside an inspiring campaign that encompasses everything I have always believed in about sex and sexual health," said Aguilera. "This campaign speaks directly to women, encouraging better conversations and challenging the culture of shame surrounding women's sexual health and pleasure, all while contributing to an impactful cause."

"We're excited to partner with the Center for Intimacy Justice as we continue to push for decreased restriction of women's sexual health information," said Playground CEO and co-founder, Catherine Magee. "When identifying a partner to kick off our social mission, the Center for Intimacy Justice's work felt serendipitous to what has always been our priority at Playground–our dedication and advocacy for women's health. We look forward to combining our efforts to push much-needed change forward."

"We're thrilled to be Playground's first non-profit partner and have the ability to amplify another voice committed to equality and well-being in people's intimate lives," said Center for Intimacy Justice CEO and founder, Jackie Rotman. "The generous ongoing donation from Playground will not only help provide accessible sexual wellness information across all channels but will also seek to change and challenge the injustice of censorship directed at women's sexual health."

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