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Type: Article

Section: Retail > Brick and Mortar

From left: Blakeley Vaughn (Sephora) and Jennifer Tidy (ModiFace) during the innoCos awards; Sephora won the Best App category for its Sephora to go.

InnoCos Digital NY 2015 Part 1: Fragrance Retail's Opportunity to Convert

Event illuminated what works and what doesn't for prestige fragrance consumers across channels, including advertising, tips, sampling, promotions, in-store advice and more.

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How Beauty Brands Can Survive Walmart's New Fees and Payment Terms

Walmart can put a brand on the map overnight and can kill a brand in the same manner. Brands with a high concentration of sales at Walmart live a risky existence and may now be at a crossroads.

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8 Mistakes to Avoid When Pitching to Sephora

Set your brand up for success with preparation, an emotional brand hook, coherent business plan, knowledge of the competitive landscape and more.

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What is the Sephora Shopper Seeking?

Part 1: The 2015 PinkReport: The Sephora Shopper provides a generational analysis of the U.S. female consumers’ purchase influencers, shopping behaviors and buying patterns.*

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Niche and Exclusive Retailer Brand Success

Lessons from retailers and brands that are doing it right.

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6 Ways to Position a Hair Care Brand to Connect with Salons

Winning the hearts of professionals for insider consumer access.

At-home treatments create challenges for spas, opportunities for brands.

Beauty Opportunity: Replicating Spa Treatments at Home

Consumers are turning to at-home spa treatments instead of regular visits to their esthetician.

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What Walmart Is Learning from Its Beauty Box Program

Five years into the beauty box boom, Walmart offers new opportunities for brands and cost-conscious consumers.

Breaking into the Salon/Spa Channel

Creating a lasting, profitable relationship with the professionals at the front line.

Trends Impacting Packaging for Niche & Exclusive Retailer Beauty Brands

There are many beauty consumers that want the latest innovation at an affordable price; this is the white space that niche and exclusive beauty brands can fulfill.

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Different Shades: The Technology to Try Makeup Virtually

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any.

Anti-aging Hair Care Q&A With Kline

In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.

Beauty Shopping Across Lanes

Enticing shoppers to buy in the omni-channel era.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Rethinking Fragrance: Part I

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

Men's Beauty

Men in the United States are evolving, and the beauty industry must evolve with them.

Engaging the New Beauty Consumer

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

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