Search Global Cosmetic Industry

Target retail store exterior with red facade and shopping carts on a sunny day

Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.

Modern beauty store interior with white counters, orange chairs, and circular lighting

Ulta Beauty Lands in the UAE, Fast-Tracking Middle East Expansion

Ulta Beauty’s Middle East expansion positions the retailer to test its mass-to-prestige, service-led model in one of the world’s fastest-growing and most brand-driven beauty markets.

Professional woman in textured brown sweater and pearl necklace on city street

Menopause Goes Mainstream: Cara Kamenev, Stripes Beauty’s CEO, on a Bold Ulta Expansion

The launch also reflects a broader industry reckoning: women navigating menopause remain one of beauty’s most underserved consumer groups, despite their spending power and influence.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail

Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.

Nataranga Wonder skincare product lineup with gradient-colored bottles on soft pink background

Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide

Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.

Smiling woman holding two orange Ulta Beauty shopping bags in a bright interior

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

Pastel-colored cosmetics store with pink and green shelves displaying skincare products

Sukoshi Announces Major U.S. Retail Expansion

Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.

Ulta Beauty and Amika hair care products with diverse models showcasing hair care range

B Corp Certified Hair Care Brand amika Expands to Ulta

amika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Teen with braces smiling while applying lip gloss in soft pastel colors

Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category

While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.

Professional woman in white blazer seated thoughtfully, hand on chin

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

Parëva skincare product lineup with green, blue, and red packaging

Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty

The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

Rhode beauty product display with cosmetics and skincare items on white shelves

Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses

Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.

Woman leaning on tiled green wall next to skincare product jar

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

Bright orange Ulta Beauty storefront with red vertical wall and glass entrance

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.