Search Global Cosmetic Industry

The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Pink smartphone case with card slots and crossbody strap on neutral background

Fenty Beauty and CASETiFY Serve On-The-Go Glam To Consumers

Beauty meets fashion and tech. CASETiFY's global collaboration with Fenty Beauty debuts a hands-free collection that merges daily tech protection with on-the-go vanity essentials.

Thirteen Lune beauty store interior with wooden display tables and woman's portrait

Thirteen Lune's Studio 13 Accelerator for High Potential Beauty Brands Has Opened Applications!

Woman applying facial cream from white jar with mirror reflection in background

Japanese Skin Care Brand Boscia Makes A Comeback

Beauty accelerator, The Center Brands acquires Japanese skincare brand, Boscia, with a Q1 2027 relaunch planned.

Cymbiotika supplement product line featuring seven colorful wellness formulas in teal, green, blue, magenta, navy, yellow, and orange packaging.

Cymbiotika Increases National Access With Walmart Expansion

Following its 2025 launch at Target and its launch in Whole Foods Market and Ulta earlier this year, it is clear the wellness company is headed in the right direction.

Woman with long wavy hair holding makeup brush at vanity with cosmetic products and professional lighting

The New Beauty Shelf Is AI. Is Your Brand Showing Up?

Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.

Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

M&S illuminated storefront sign on ivy-covered building facade with modern architecture

M&S and Sephora Team Up to Bring Sephora to 100 UK Stores

Woman with pink hair holding rose-toned fragrance bottle in elegant beauty advertisement

Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion

Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.

Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty

New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts

Sunscreen and beach essentials arranged on wooden deck with turquoise lake and forested mountains in background

LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza

3D rendering of a modern beauty studio retail store interior with tiered product displays, cosmetic shelving units, and branded fixtures on burgundy background

Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout

The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.

PROVA skincare product collection displayed with blue and red packaging on white platforms

China's Proya Targets U.S. Prestige Beauty With Ulta Beauty Expansion

The partnership reflects growing interest among U.S. retailers in Asian beauty brands, particularly those offering science-led skin care and differentiated product development.

Ulta Beauty storefront sign with orange accent bar and green landscaping

Ulta Beauty Taps PacSun CEO Brieane Olson for Board

Olson brings more than 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership.

Sephora storefront on busy urban street with ornate historic building facade and pedestrians

LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half

Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.

Sephora store opening ribbon-cutting ceremony with executives and staff in formal attire

Sephora Shrinks the Store, Expands the Experience with New Boutique Format

Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.

This year's cohort reflects several of beauty's fastest-growing trends, including hair longevity, scalp health, performance beauty, science-backed body care, textured hair innovation and founder-led fine fragrance.

Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty

Three young women holding green tote bags at Olive Young Festa K-beauty festival billboard, August 14-16 at LACC

Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation

Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.