Search Global Cosmetic Industry

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Section: Retail > Digital/E-commerce

Function of Beauty will launch in more than 380 Boots stores and online at Boots.com.

Function of Beauty Launches in Boots

The product assortment available at Boots will include four shampoo and conditioner bases, curated by hair type: straight, wavy, curly and coily, along with 10 Hair Goal boosters.

The latest range follows the basic model Function of Beauty introduced in 2020 and 2023 for hair care and hair styling, respectively, in which an array of products were launched in Target with available mixers on offer to provide shoppers with the means of achieving various personal hair goals.

Function of Beauty is Bringing Customized Bond Building Hair Care to Sephora

The latest range follows the basic model Function of Beauty introduced in 2020 and 2023 for hair care and hair styling, respectively.

Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.

New Retail Expansions: Lola from Rio, Hairitage & More

The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.

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Got Curls? Check Out Sephora’s “It’s a Curl Thing”

Online campaign helps curly-haired consumers easily find products that work well for them.

Pure Mama Lands in the USA, Lottie London Grows at CVS & Ocoa Expands to Urban Outfitters: Beauty Retail Roundup

Pure Mama, a pregnancy skin care brand from New Zealand, has landed in America via Erewhon. Per a new report, the brand will later expand into Revolve, Nordstrom and Macy's.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Each of superzero's shampoo offerings has a lifespan equivalent to two 8.4 oz bottles of liquid.

Superzero Unveils Rebrand on Sephora.com

The solid hair care bars feature the 360 Triflex Complex, which combines clinically proven bond building technology with biome-enhancing triolein and bespoke biotech botanicals that are carefully tailored to different hair types.

Estée Lauder Records Record Net Sales of $10.18 Billion for 2013

During the fiscal year, sales growth was particularly strong in the company’s luxury brands, online and travel retail channels and overall in emerging markets, along with solid gains in several developed countries.

“Our guests turn to Target for the latest in beauty, and with the addition of nearly 40 new beauty brands, we are raising the bar on our premier beauty experience, with a strong focus on our commitment to Black-owned or -founded brands and Target Clean offerings,” says Cassandra Jones, vice president and general manager, beauty and cosmetics, Target.

Inside Target's Beauty Boom Strategy

The retailer has been on a hot streak adding clean, inclusive, wellness-oriented and inclusive brands in-store and online.

The Hair Mail app allows stylists to curate R+Co product recommendations for customers. Photo: R+Co's Facebook.

R+Co Launches Hair Mail Recommendation App

Hair Mail is a pro-only product recommendation app for stylists and salons to earn commission.

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Look Intoxicating with Champagne Hair Care

Pop the bubbly—Cuvée Beauty's collection of champagne-infused hair care, meant to give the shine and texture the spray of bubbly can create.

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Kline Explores Global Professional Hair Care Market

Shampoos and conditioners continue to be the bedrock of hair care growth, but hair colorants and scalp care products and treatments are gaining share while newer online retail concepts capture consumers' imaginations.

L2 Ranks Hair Care Brands' Digital Success

The digital think tank L2 examined the digital presences of hair care and color brands to find what they are doing right—and wrong—across websites, digital marketing, mobile and social media.

'At Goop, we are always on the lookout for innovative brands that prioritize the health and well-being of their customers,' said Kelly Faulds, senior director of buying and wholesale. 'We are delighted to welcome Epres to our clean beauty lineup, empowering our community to elevate their haircare routines with science-backed solutions.'

Goop Enters Hair Bond-building Sector with Epres

"We are thrilled to join forces with Goop and offer our cutting-edge technology to their discerning audience," said Eric Pressly, founder of Epres.

The Hair Lab by Strands Launches at Walmart

Customers can use the handheld Strands Smart Scanner at Walmart to learn what they need in just two minutes.

Case Study: Leveraging Social Referrals for Hair-raising Results

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

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