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Section: Ingredients > Hair Care

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Empowering Brands to Innovate and Scale Faster: 27 Innovation Partners to Know

Whether you're looking for low-MOQ production, eco-friendly solutions, or next-generation technologies, this event is your chance to connect with top partners who can streamline your processes and elevate your brand.

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

From Scalp Care to Inclusivity: How Hair Care is Evolving

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

'Innovation in design for recyclability is a major focus, prompting us to develop packaging solutions that prioritize sustainability,' says Stephanie Rowntree, international product manager, HCP Packaging.

The Competition for Sustainability in the Beauty Industry: Insider Insights

As sustainability becomes the driving force of the beauty industry, brands making environmental responsibility a part of their core philosophy stand a better chance of earning consumer loyalty and trust.

North America leads in revenue due to its demand for high-end and natural beauty products, with East Asia predicted to exhibit the fastest growth (6.9% CAGR), driven by China and South Korea's remarkable market performance.

Partnering for Growth: Key Insights into Beauty Manufacturing in 2025

According to a report from FactMR, the global cosmetic manufacturing market is expected to reach $878.88 billion by 2034, driven by demand for innovation, personalization and sustainability.

Ahead of its Q4 2024 results, Olaplex is announcing a significant pivot toward total hair health.

Olaplex Pivots Toward Total Hair Health & Introduces No.0.5 Scalp Longevity Treatment

Of the brand transformation, Amanda Baldwin, CEO of Olaplex, said, "From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us."

Recent studies reveal that using only 1% Crodabond CSN achieves an ideal balance between effective hair repair and a natural sensory feel, making it a standout choice for hair care formulations.

Sustainable Hair Repair Made Easy: New Research on Crodabond CSN by Croda Beauty

Crodabond CSN (hydrogenated castor oil/sebacic acid copolymer) has gained industry recognition for its ability to seal split ends, enhance smoothness and improve shine.

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics. This shift represents a significant opportunity for brands to meet evolving consumer needs while staying ahead of the competition.

Supergoop!, Amorepacific and Beiersdorf Experts Talk Beauty's Sunification

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics.

woman with beautiful long brown hair healthy shiny turned to the side

Croda Beauty Reinforces Hair, Scalp Barrier with Sphingo'Hair Drypure Ceramide NP

The ingredient reinforces the barriers of both scalp and hair, improving scalp hydration, reducing scaling and soothing inflammation, while enhancing hair's moisture balance, smoothing the cuticle and increasing shine.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Beautiful Brunette Curly Shiny Hair Adobe Stock 425737013

AAK Enables Skinification, Glass Hair Concepts with Lipex SheaLuxe TR Silicone Replacement

The emollient ester is positioned as a sustainable alternative to non-volatile silicones in light skin and hair formulations; especially those for skinification of hair, anti-frizz and glass hair trends.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

The collection includes four distinct products designed to stimulate the imagination with enhanced textures, and to awaken the senses as it unfolds like a four-course meal.

Gattefossé Cooks Up 'Guilty Pleasures' Sweets-inspired Beauty Concepts

The range reimagines indulgent sweets as luxurious beauty treatments, offering a sensory immersion that blends culinary inspiration with innovative skin and hair care formulations.

Lineup Of Gold Trophies Adobe Stock 367714926

PCHi Unveils 2025 Fountain Award Finalists

Some 258+ submissions were narrowed down to 58 finalists, spanning a wide range of categories and reflecting modern consumer demands and the depth of beauty industry innovation. Here they are...

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled 'Energizing Innovation in Hair Growth and Scalp Health,' this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.

Inside Hair Wellness Innovation: Nutrafol’s Kelly George Shares Cutting-Edge Strategies at Beauty Accelerate

We all know tried-and-true solutions like minoxidil are held in high esteem, but this session will go beyond the status quo to consider whole-body approaches to hair and scalp health.

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