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By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 83% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

New Brand Launch: Ellixi - Revolutionizing Beauty with Sustainable, Waterless Cosmetics

Ellixi, a new woman-owned brand, is making waves in the beauty industry with waterless, preservative-free, and plastic-free cosmetic and personal care products.

Sara Clasen, vice president of packaging development for ELC brands, will be speaking at the upcoming luncheon event in Manhattan, New York City.

CIBS April Luncheon: Mentoring Gen Z - Shaping the Future of Cosmetics– Featuring Sara Clasen of Estée Lauder

Join CIBS' April Luncheon on April 9, 2025, in NYC, featuring Sara Clasen, VP of Package Development at ELC, discussing mentoring and innovation in the packaging industry.

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35th IFSCC Congress

Sep 15th, 2025Sep 18th, 2025

K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest

Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.

Walmart adds four new brands to it’s beauty product selection and announces the return of Walmart Start.

Walmart Beauty’s Latest Brand Additions

Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.

Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.

The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends

2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.

CIBS April Luncheon: Mentoring Gen Z - Shaping the Future of Cosmetics– Featuring Sara Clasen of Estée Lauder

Apr 9th, 2025Apr 9th, 2025

Waldencast reports strong growth and announces Milk Makeup’s Ulta Beauty expansion.

Waldencast Reports Q4 2024 and Launches Milk Makeup into Ulta Beauty Stores

Waldencast reports strong 2024 growth with a 27.5% revenue increase, highlights include Milk Makeup's expansion to Ulta Beauty in 2025 and Obagi Medical's continued success.

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DavosLife E3 Tocotrienols: Nature’s Shield against Modern Pollution

Looking for a natural bioactive to use for anti-blue light and anti-pollution formulations? DavosLife E3 Tocotrienols are scientifically proven to boost skin’s resilience against modern pollution. Discover this safe, effective and gentle solution.

Ralph Marshall appointed as Revlon's Chief Information and Digital Officer, effective April 1, 2025.

Revlon Appoints Ralph Marshall as Chief Information and Digital Officer

Revlon names Ralph Marshall as Chief Information and Digital Officer, starting April 2025. With leadership experience at global brands, Marshall will focus on leveraging technology to enhance the consumer experience.

Evolved By Nature

Pioneers in natural peptide discovery

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Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

The exhibition spanned 29 country pavilions and saw 78% of exhibitors coming from abroad.

Cosmoprof Worldwide Bologna 2025 Breaks Records as Global Beauty Industry Thrives

The next edition of Cosmoprof Worldwide Bologna is set for March 2026, promising new initiatives and innovations to further drive growth in the global beauty industry.

Coty Sells 20% Stake in SKKN by Kim to Kardashian’s Skims, Continues Focus on Kylie Cosmetics

In 2021, Coty Inc. closed a 20% stake in Kim Kardashian's growing beauty business.

The Journal of Cosmetic Science celebrates 75 years by spotlighting sustainability in the cosmetics industry, from ethical sourcing to reducing emissions.

SCC's Journal of Cosmetic Science Celebrates 75 Years with a Focus on Sustainability

The Journal of Cosmetic Science marks its 75th anniversary with a special open-access edition on sustainability. Dive into insights on personal, community, and global approaches to sustainable practices in the cosmetics industry, curated by experts.

Explore the future of sustainable beauty at in-cosmetics Global in Amsterdam. Industry leaders and experts showcase innovations like circular design, responsible sourcing, and low-carbon solutions, driving meaningful change in personal care.

In-Cosmetics Global’s Sustainability Zone Takes A Holistic Approach To Green Beauty

The latest in sustainable beauty is on display at in-cosmetics Global in Amsterdam. The event highlights eco-friendly innovations, expert insights, and actionable strategies that are shaping meaningful change in the personal care industry.

Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.

New Retail Expansions: Lola from Rio, Hairitage & More

The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.

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